Article · Wikipedia archive · Last revised Jun 20, 2026

Innovid

Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.

Last revised
Jun 20, 2026
Read time
≈ 6 min
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1,371 w
Citations
41
Source
Wikipedia ↗
Innovid
TypePrivate company
IndustryAd Tech,
Software,
Advertising
Founded2007
HeadquartersNew York, NY,
Area served
Worldwide
Number of employees
~900
ParentMediaocean
Websitewww.innovid.com

Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.1

History

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.2 Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,3 Craig Mundie, and Wikipedia co-founder Jimmy Wales.4

Between 2008 and 2019, Innovid raised more than $82 billion in funding.56

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.7

In 2017, Innovid acquired Taykey, a Tel Aviv-based company focused on real-time, automatic ad targeting software.8910

In 2019, Innovid acquired Herolens, a Buenos Aires-based display and digital out-of-home advertising company.11

In February 2022, Innovid announced that it would acquire TVSquared for $160 million.12

Technology/platform

Ad Serving

Innovid provides independent ad serving technology for CTV, digital video, display, social, and audio advertising.1314

The company's ad server supports cross-channel campaigns and their measurement. It includes functions for formatting creative assets for different publisher requirements and monitoring delivery and performance data.15

AI

In November 2025, Innovid launched Orchestrator, an AI-powered workflow platform and AI agents designed to coordinate data, creative, and media execution across advertising channels.16

Corporate affairs

Leadership

Innovid is managed by CEO Zvika Netter. Other key executives are:17

  • Tal Chalozin, CTO
  • Zack Zigdon, MD International
  • Guy Kuperman, CSO
  • Ken Markus, CCO

Partnerships

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps18 and allow viewers to easily subscribe to specific channels with a click of the remote.19

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.20 Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.21 In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.22 In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.23

MODI Media, the TV arm of GroupM, recognized Innovid’s focus on the connected TV/ OTT market and began collaborating with the company to empower MODI Media’s OTT video delivery and analytics.24

In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.25

Awards

  1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter26
  2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin27
  3. 2011 Streaming Media 100 Companies That Matter Most in Online Video28
  4. 2012 Digiday Video Awards Best Video Technology Innovation29
  5. 2014 Digiday Video Awards Best In-Stream Video Ad30
  6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner31
  7. 2015 Crain’s Best Places to Work in NYC32
  8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner33
  9. 2015 AdAge's Best Places to Work34
  10. 2016 Inc. Magazine's Best Workplaces35
  11. 2016 Multichannel News' 40 Under 4036
  12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason37
  13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad38
  14. 2016 Crain Communications Best Places To Work in New York City39
  15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles40
  16. 2018 Drum Digital Trading Award for Best Creative Optimization41

Patents

US Patent No. 8745657 Inserting interactive objects into video content

References

References

  1. Wodinsky, Shoshana (September 18, 2019). "Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong". www.adweek.com. Retrieved 2020-03-13.
  2. Tsipori, Tali (April 2, 2016). "Innovid rises as television tumbles". Globes. Retrieved July 21, 2016.
  3. Schenker, Jennifer L. (May 16, 2008). "Israel's Garage Geeks Gather to Hear Google's Brin". Businessweek. Archived from the original on May 20, 2008. Retrieved July 25, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. Shamah, David (January 20, 2011). "Seeking great tech ideas? Check the garage". Israel21c. Retrieved April 28, 2016.
  5. Hendrickson, Mark (March 4, 2008). "Innovid Preparing Technology for Placing Interactive Virtual Items into Videos". TechCrunch. Retrieved April 28, 2016.
  6. "Innovid - 2026 Company Profile & Team - Tracxn". tracxn.com. 2026-02-18. Retrieved 2026-02-24.
  7. "Innovid Raises $27.5 Million in Funding". Tech News Today. December 24, 2015. Archived from the original on August 16, 2016. Retrieved April 28, 2016.
  8. Ha, Anthony (30 November 2017). "Innovid acquires Taykey to provide more data to video advertisers". TechCrunch. Oath Inc. Retrieved 30 November 2017.
  9. "Europe's hottest startup capitals: Tel Aviv". Wired.
  10. "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
  11. "CTV startup Innovid acquires display ad firm Herolens". Marketing Dive. Retrieved 2019-12-11.
  12. Spangler, Todd (February 7, 2022). "Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million". Variety. Retrieved February 7, 2022.
  13. "With Flashtalking Merger, Innovid Rebrand Signals New Approach to Independent Ad-Serving – Beet.TV". Beet.TV - The Root to the Media Revolution. 2025-03-18. Retrieved 2026-03-17.
  14. Boyle, Alyssa (2024-04-09). "Innovid Wants To Create Harmony Within The CTV Supply Chain". AdExchanger. Retrieved 2026-03-17.
  15. "Innovid Unveils New Tools to Boost Retail Media Performance". 2025-07-09. Retrieved 2026-03-24.
  16. "Innovid aims to streamline advertising processes with launch of AI Orchestrator | Mi3". www.mi-3.com.au. Retrieved 2026-03-04.
  17. "Innovid | Get to know your friendly video marketing experts". Innovid. Retrieved 2019-12-13.
  18. Perez, Sarah (June 18, 2015). "Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch". TechCrunch. Retrieved July 25, 2016.
  19. Ungerleider, Neal (January 25, 2016). "Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising". Fast company. Retrieved July 25, 2016.
  20. Andrews, Robert (April 4, 2016). "Innovid Measures Snapchat's Vertical Videos For Brands". Beet.TV. Retrieved April 28, 2016.
  21. Johnson, Lauren (April 18, 2016). "Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram". Adweek. Retrieved April 28, 2016.
  22. Johnson, Lauren (June 17, 2016). "Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing". Adweek. Retrieved July 25, 2016.
  23. "Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens". The Drum. Retrieved 2016-12-29.
  24. Lafayette, Jon (May 26, 2016). "Modi Media Using Innovid to Measure OTT Campaigns". Broadcasting & Cable. Retrieved July 25, 2016.
  25. "Roku is developing ad measurement tools that will soon run across all of OTT". The Drum. Retrieved 2020-03-06.
  26. Stewart, Catrina (17 December 2009). "Tech Pioneers Who Will Change Your Life". TIME. Retrieved April 28, 2016.
  27. "Embracing Disruption: Redesigning the Future" (PDF). World Economic Forum. Retrieved April 28, 2016.
  28. Schumacher-Rasmussen, Eric (11 October 2011). "The List of the 100 Companies that Matter Most in Online Video". StreamingMedia.com. Retrieved April 28, 2016.
  29. Schnitzer, Erika (December 14, 2012). "Dollar Shave Club: Digiday's Best Video Ad Campaign". Digiday. Retrieved April 28, 2016.
  30. Wallace, Caitlin (February 6, 2014). "GE Wins Best in Show at Digiday Video Awards". Digiday. Retrieved April 28, 2016.
  31. "2014 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  32. "Best Places to Work 2015". Crain's New York Business. Retrieved April 28, 2016.
  33. "2015 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  34. "Ad Age's Best Places to Work 2015". AdAge. November 16, 2015. Retrieved April 28, 2016.
  35. "The 50 Best Places to Work in 2016". Inc. 25 May 2016. Retrieved July 21, 2016.
  36. Gibbons, Kent (July 6, 2016). "MCN Names '40 Under 40' Class of 2016". Multichannel News. Retrieved July 21, 2016.
  37. "2016 Stevie Award Winners". stevieawards.com. 5 October 2016. Retrieved April 5, 2017.
  38. "2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing". IAB. 28 September 2016. Retrieved April 5, 2017.
  39. "Crain's unveils the 100 Best Places to Work in New York City in 2016". CrainsNewYork.com. 27 September 2016. Retrieved April 5, 2017.
  40. "Los Angeles Business Journal Best Places to Work". bestplacestoworkla.com. Retrieved April 5, 2017.
  41. O'Connell, Liz. "Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards". info.innovid.com. Retrieved 2019-12-19.
External links