Article · Wikipedia archive · Last revised Jul 8, 2026

Willow Wealth

Willow Wealth Inc. is an American financial technology company headquartered in New York City that operates an online platform for alternative investments. The platform enables accredited investors and retail investors to access private market asset classes including real estate, private credit, private equity, art, and legal finance. As of 2025, the platform reports more than 500,000 members and over $6 billion in cumulative investments.

Last revised
Jul 8, 2026
Read time
≈ 5 min
Length
1,153 w
Citations
28
Source
Willow Wealth Inc.
TypePrivate
IndustryFinancial services
Financial technology
Alternative investment
Founded2015
FoundersMilind Mehere
Michael Weisz
Headquarters,
Key people
Mitch Caplan (CEO)
Ted Yarbrough (CIO)
Total assets$6 billion (invested through platform)
Websitewillowwealth.com

Willow Wealth Inc. (formerly Yieldstreet) is an American financial technology company headquartered in New York City that operates an online platform for alternative investments.1 The platform enables accredited investors and retail investors to access private market asset classes including real estate, private credit, private equity, art, and legal finance.2 As of 2025, the platform reports more than 500,000 members and over $6 billion in cumulative investments.3

History

The company was founded in 2015 as Yieldstreet by Milind Mehere, a co-founder of Yodle, and Michael Weisz, who had held leadership roles in specialty finance firms.4 It positioned itself as a platform to provide retail investors access to alternative investments traditionally available only to institutions and wealthy individuals.2

In April 2019, the company acquired Athena Art Finance from The Carlyle Group for $170 million, expanding into art-secured lending.5 Later that year, it acquired WealthFlex to integrate self-directed IRA capabilities.4 In November 2023, the company acquired Cadre, an online real estate investment platform.6

The company has raised approximately $800 million in total funding from investors including Khosla Ventures, Thrive Capital, and Greycroft.7 In July 2025, the company closed a $77 million funding round led by Tarsadia Investments, with participation from RedBird Capital Partners, Mayfair Equity Partners, Edison Partners, and Kingfisher Investment Advisors.3

In late 2025, the company rebranded to Willow Wealth, stating the new name reflected its expanded product offerings and ten years of experience in private markets.8

In March 2026, Mount Logan Capital Inc. acquired the assets of Willow Wealth's flagship Yieldstreet Alternative Income Fund "YS AIF", representing over $100 million in assets, and will absorb them into their Opportunistic Credit Interval Fund (SOFIX). According to the terms of the agreement, SOFIX will acquire the assets and liabilities of YS AIF at closing net asset value in exchange for shares of SOFIX. The transaction is expected to be completed in the second or third quarter of 2026.9

Products and services

Willow Wealth operates as an online marketplace connecting investors with alternative investment opportunities across ten asset classes.3 The platform offers both individual investment opportunities and pooled fund structures. Most investments require accredited investor status, though certain products such as the Alternative Income Fund are available to non-accredited investors.2

The Alternative Income Fund launched in March 2020 as a multi-asset closed-end fund with quarterly distributions, offering exposure to more than 50 income-focused investments.10 In November 2021, the company introduced the Art Equity Platform for fractional investment in post-war and contemporary art.11

In August 2025, the company launched Willow 360, an automated managed portfolio solution developed in partnership with Wilshire Associates, offering diversified exposure to private markets with quarterly liquidity.3

In December 2025, Willow Wealth announced partnerships with Carlyle Group, Goldman Sachs, and StepStone Group to offer access to private credit funds with minimum investments of $10,000.12

Competitors

Willow Wealth operates in the alternative investment platform sector alongside competitors including Fundrise, CrowdStreet, Percent, and RealtyMogul.13 Compared to Fundrise, which focuses primarily on real estate and has minimum investments starting at $10, Willow Wealth offers a broader range of asset classes but generally requires higher minimums and accredited investor status for most offerings.14

Controversies and criticism

Over the course of company history, several marine finance and real‑estate offerings have produced losses for investors. In 2025, CNBC stated that the cumulative losses across multiple offerings were close to $208 million.1516

In 2020, a company's marine portfolio tied to vessel deconstruction loans has defaulted, as the company won a US$77 million U.K. court judgement against the Lakhani family, who reportedly defrauded the company with fraudulent marine finance loan statements.17

In 2023, the U.S. Securities and Exchange Commission brought charges to Willow Wealth regarding a ship‑backed investment. The company agreed to pay approximately US$1.9 million to settle the matter without admitting or denying the findings.18 The firm has also been named in investor lawsuits alleging misstatements about the risks of certain offerings. One reported class‑action settlement was for up to about US$6.2 million.19 Financial commentary and coverage have discussed these matters and specific marine finance deals.20

In 2024, the failure of Synapse, a third‑party banking‑as‑a‑service provider, disrupted fund access across multiple platforms and was reported to have frozen an estimated US$160 million in customer funds, including accounts associated with the company.21 CNBC has noted that Yieldstreet removed a decade of historical performance data from its website when the company became known as Willow Wealth.16

References

References

  1. Tan, Gillian; Boston, Claire (February 25, 2021). "YieldStreet Weighs Options Including Sale, Starting Own SPAC". Bloomberg News. Retrieved October 7, 2021.
  2. Fuscaldo, Donna (January 8, 2019). "YieldStreet's Alternative Investment Marketplace Booms In Times Of Volatility". Forbes. Retrieved October 7, 2021.
  3. "Yieldstreet Completes $77 Million Capital Raise to Build Comprehensive Private Markets Platform" (Press release). Business Wire. July 22, 2025. Retrieved August 8, 2025.
  4. Azevedo, Mary Ann (June 2, 2021). "Yieldstreet raises $100M as it mulls going public via SPAC, eyes acquisitions". TechCrunch.
  5. Dafoe, Taylor; Schneider, Tim (April 10, 2019). "Athena Art Finance Was Founded With $280 Million in Funding. It Was Just Sold for Only $170 Million". Artnet.
  6. "Yieldstreet To Acquire Online Investment Platform Cadre". Yieldstreet. Retrieved November 30, 2023.
  7. "Yieldstreet seeks $75-$100 million in new funding as the investment platform weighs sale". Fortune. November 22, 2024.
  8. "Yieldstreet is becoming Willow Wealth". Willow Wealth. Retrieved December 5, 2025.
  9. Duncan, Ellie (March 20, 2026). "Mount Logan Capital doubles credit interval fund with $100m asset acquisition". Alternative Credit Investor. Retrieved April 13, 2026.
  10. Lim, Dawn; Michaels, Dave (August 12, 2020). "Two U.S. Agencies Examining Investments Sold by Crowdfunding Site YieldStreet". The Wall Street Journal.
  11. Frank, Robert (November 12, 2021). "Yieldstreet launches fund for smaller investors to bet on art". CNBC. Retrieved December 2, 2021.
  12. "Goldman, Carlyle to Offer $10,000 Private Fund Access on Willow". Bloomberg News. December 4, 2025.
  13. "Top YieldStreet Alternatives, Competitors". CB Insights.
  14. "Fundrise Versus YieldStreet: Which Is A Better Investment?". Financial Samurai. January 2, 2025.
  15. Son, Hugh (August 18, 2025). "When 'invest like the 1%' fails: How Yieldstreet's real estate bets left customers with massive losses". CNBC. Retrieved December 2, 2025.
  16. Son, Hugh (December 5, 2025). "$208 million wiped out: Yieldstreet investors rack up more losses as firm rebrands to Willow Wealth". CNBC. Retrieved June 2, 2026.
  17. Boston, Claire (October 6, 2020). "YieldStreet Wins $77 Million From Family It Accused of Fraud". Bloomberg Law. Retrieved December 2, 2025.
  18. Kelly, Bruce (September 12, 2023). "SEC hits YieldStreet with $1.9M penalty linked to shipping investment". InvestmentNews. Retrieved June 2, 2026.
  19. Kelly, Bruce (October 30, 2024). "YieldStreet, investors, reach $6.2 million settlement over sunken ship scrap deal". InvestmentNews. Retrieved June 2, 2026.
  20. Levine, Matt (September 13, 2023). "YieldStreet Missed a Boat". Bloomberg. Retrieved June 2, 2026.
  21. Azevedo, Mary Ann (August 22, 2024). "Synapse's collapse has frozen nearly $160M from fintech users — here's how it happened". TechCrunch. Retrieved June 2, 2026.
External links