Article · Wikipedia archive · Last revised Jun 12, 2026

WRRX

WRRX is an urban adult contemporary music formatted radio station in the Pensacola, Florida, market owned by Cumulus Media. Its studios and transmitter are separately located in Pensacola.

Last revised
Jun 12, 2026
Read time
≈ 1 min
Length
163 w
Citations
1
Source
WRRX
Broadcast area
Pensacola and Vicinity
Frequency106.1 MHz
BrandingMagic 106.1
Programming
FormatUrban AC
Ownership
Owner
WCOA, WJTQ
History
Former call signs
WZRO (3/2000-4/2000)
Technical information1
Licensing authority
FCC
94009
ClassA
ERP3,900 watts
HAAT124 meters (407 ft)
Transmitter coordinates
30°26′38″N 87°14′02″W / 30.444°N 87.234°W / 30.444; -87.234
Links
Public license information
WebcastListen live
Websitemymagic106.com

WRRX (106.1 FM) is an urban adult contemporary music formatted radio station in the Pensacola, Florida, market owned by Cumulus Media. Its studios and transmitter are separately located in Pensacola.

WRRX signed on in 2000 as WZRO with an active rock format as "Rock 106, Pensacola's Real Rock." Shortly thereafter, WZRO changed calls to WRRX. In 2004, WRRX changed format to Urban AC. It is one of two Urban ACs that Cumulus owns in the Gulf Coast area, the other being WDLT-FM in Mobile, Alabama.

References

References

External links