Company type | Web Services |
|---|---|
| Industry | Technology |
| Founded | 1 March 2008  |
| Founder | Elie Khoury, Jad Younan, John Pozadzides |
| Headquarters | , United States |
Key people | Elie Khoury, CEO Jad Younan, CTO |
| Products | Woopra Web Analytics |
| Website | woopra |
Woopra /ˈwuːprə/ is a customer analytics service intended to assist organizations with developing marketing techniques.1
History
Woopra was initially conceived by Elie Khoury and Jad Younan while in college. The pair, from Lebanon, wanted to introduce real time web analytics, at a time when this technology didn't exist. After development of an initial platform they approached US-based entrepreneur, blogger and CMO of managed infrastructure company Layered Tech, John Pozadzides.2 The three formed a partnership.
Pozadzides initially served as CEO3 and set up the company's legal framework. Khoury focused on UI and front end development, and Younan focused on infrastructure and back end development. The service was in stealth development mode during the 2008 financial crisis and Pozadzides provided the seed funding to keep the company going while also facilitating Khoury and Younan's immigration to the United States and raising additional funding from close contacts. Pozadzides' hosting company Layered Technologies also provided 100 VMs to help Woopra initially scale its service. 4
In March of 2008 Pozadzides launched Woopra at WordCamp Dallas 5 which kickstarted the growth of the service when the 200 bloggers in attendance were each given accounts and began a viral campaign that drove exponential growth.
The company was originally incorporated in Texas as iFusion Labs, LLC. but later moved to California with the relocation of Khoury and Younan to Silicon Valley in order to have access to a more targeted talent pool of developers.
Subsequently Pozadzides exited the company and Khoury assumed the CEO position. Woopra has since gone on to focus on enterprise clients.
Press
In 2012, eWeek listed Woopra as a "hot web analytics" company6 and American Express OPEN Forum listed it as one of the "smartest web analytics tools".7 Business 2 Community, in 2012, cites Woopra's real time analytics as a useful adjunct to Google Analytics.8
References
References
- "Customer Journey & Product Analytics Software Tool". Woopra. 2018-05-23. Retrieved 2022-05-26.
- "About John P".
- "How 12 CEOs & Founders are Leveraging Web Video". Mashable. 3 August 2010.
- "Layered Tech Connections Help Woopra Scale".
- "Whooping It up: Woopra Crashes the Web Analytics Party". 7 October 2008.
- Preimesberger, Chris. "Enterprise Applications: 10 Hot Data, Web Analytics Companies That You Should Know".
- Jantsch, John. "The 10 Smartest Web Analytics Tools".
- Jones, Shane (June 19, 2012). "Woopra: A Great Alternative to Google Analytics". business2community.com. Retrieved June 27, 2012.