Article · Wikipedia archive · Last revised Jun 4, 2026

Woolite

Woolite is an American brand of laundry detergent and cleaning products introduced in 1951. The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.

Last revised
Jun 4, 2026
Read time
≈ 1 min
Length
128 w
Citations
3
Source
Wikipedia ↗
Woolite
Product type
OwnerReckitt Benckiser
CountryUnited States
Introduced1951 (1951)
Previous ownersBoyle-Midway, American Home Products/Wyeth
TaglineClothes look new for longer
Websitewww.woolite.us

Woolite is an American brand of laundry detergent and cleaning products introduced in 1951.1 The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.23

References

References

  1. "About". Woolite. Retrieved December 17, 2025.
  2. "COMPANY NEWS; PLAYTEX SELLS WOOLITE TO BISSELL FOR $62 MILLION (Published 2004)". September 28, 2004. Retrieved September 23, 2025.
  3. "Bissell to buy Woolite Rug and Upholstery business from Playtex | FLOOR Trends & Installation". www.floortrendsmag.com. Retrieved September 23, 2025.
External links