Article · Wikipedia archive · Last revised Jun 14, 2026

WLFV

WLFV is a commercial FM radio station, licensed to Midlothian, Virginia, and serving the Greater Richmond Region. The station is branded as "K-Love" and features a contemporary Christian format. The station is owned by Educational Media Foundation. WLFV's transmitter is off Basie Road in Henrico, Virginia.

Last revised
Jun 14, 2026
Read time
≈ 2 min
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479 w
Citations
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Source
Wikipedia ↗
WLFV
Broadcast area
Richmond, Virginia
Frequency98.9 MHz
BrandingK-Love
Programming
FormatContemporary Christian
NetworkK-Love
Ownership
OwnerEducational Media Foundation
History
First air date
November 22, 1971 (1971-11-22) (as WJMA-FM)1
Former call signs
  • WJMA-FM (1971–1984)
  • WVJZ (1984–1990)
  • WJMA-FM (1990–2004)
  • WCUL (2004–2005)
  • WWLB (2005–2014)2
Former frequencies
96.7 MHz (1971–2001)
Call sign meaning
"Wolf Virginia" (previous format)
Technical information
54872
ClassB1
ERP4,800 watts
HAAT227.4 meters (746 ft)
Transmitter coordinates
37°36′52.5″N 77°30′55″W / 37.614583°N 77.51528°W / 37.614583; -77.51528
Links
WebcastListen live
Websitewww.klove.com
A radio tower in Dumbarton, Virginia. It is used to transmit W291CL, WLFV, WRNL, and WXRL. source ↗

WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia, and serving the Greater Richmond Region.3 The station is branded as "K-Love" and features a contemporary Christian format. The station is owned by Educational Media Foundation.4 WLFV's transmitter is off Basie Road in Henrico, Virginia.5

History

WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.6

Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, Educational Media Foundation (EMF) filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.7

On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").8 On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.9

WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.10 Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.11 Despite the change in ownership and format, the station retained its WLFV call letters.

References

References

  1. Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
  2. "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  3. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  4. "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
  5. "WLFV-FM Radio Station Coverage Map".
  6. "WLFV Facility Data". FCCData.
  7. Alpha Sells Richmond Pair to EMF
  8. Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  9. @VARTV (March 24, 2017). "#rva #VARTV" (Tweet). Retrieved March 25, 2017 – via Twitter.
  10. "Notification of Suspension of Operations". FCC Licensing Database. Retrieved April 18, 2017.
  11. @leecostic (April 14, 2017). "@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"..." (Tweet). Retrieved April 18, 2017 – via Twitter.
External links