 | |
| Industry | social media publishing software |
|---|---|
| Founded | May 2006 |
| Founder | Reggie Bradford |
| Successor | Oracle Corporation  |
| Headquarters | Atlanta |
| Products | software-as-a-service (SaaS) |
| Services | Publishing, management, moderation & measurement of customer relations across the social web |
Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
History
Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.1 The company offers software and services to manage customer relations across the social web.
Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.2 As of 2011, Virtue is undergoing global expansion.3
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.4
Competitors in the space include Hearsay Social and Social Ware.5
References
References
- "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
- "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
- "Vitrue Expands into Four Additional U.S. Markets".
- * "Oracle Buys Vitrue".
- Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.