Surpass

Surpass
Product type	Antacid chewing gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Introduced	2001
Discontinued	2003 (2003)

Surpass was a Wrigley antacid gum.

Description

Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.²

History

Wrigley Healthcare began shipping the gum on February 19, 2001.³ Sales were below the company's expectations.² Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.⁴⁵

References

Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003
"Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
"Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
"Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
"Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.

External links

"Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated". Archived from the original on 2005-02-09. Wrigley's page on Surpass

[1] Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003

[:0-2] "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.

[3] "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.

[4] "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.

[5] "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.

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