Article · Wikipedia archive · Last revised Jun 4, 2026

Robert Leff

Robert Leff co-founded the computer software distribution company Softsel in 1980, and developed the venture into a $5 billion, multi-national computer products distributor now named Merisel. Softsel initially grew out of a distribution company Leff bought from Sierra On-Line co-founder Ken Williams.

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Jun 4, 2026
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Robert Leff co-founded the computer software distribution company Softsel in 1980, and developed the venture into a $5 billion, multi-national computer products distributor now named Merisel.1 Softsel (originally called Robwin Computing) initially grew out of a distribution company Leff bought from Sierra On-Line co-founder Ken Williams.23

References

References

  1. White, Todd (August 27, 1990). "Softsel shareholders approve anti-takeover measures and name change to Merisel Inc". Los Angeles Business Journal. Retrieved 29 April 2010.
  2. Maher, Jimmy (October 17, 2011). "On-Line Systems is Born". The Digital Antiquarian. Retrieved 2016-05-05.
  3. "Tradetalk". Softalk. March 1981.
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