Article · Wikipedia archive · Last revised Jul 13, 2026

STYLEPIT

STYLEPIT, previously known as SmartGuy Group is an online retailer of fashion apparel, launched in 2000. STYLEPIT has been named a growth gazelle by Danish business daily Børsen for six consecutive years, and has received a number of awards, including the Danish e-Commerce Award, as well as European e-Commerce Awards.

Last revised
Jul 13, 2026
Read time
≈ 1 min
Length
261 w
Citations
16
Source
Wikipedia ↗
STYLEPIT.COM A/S
TypePublic
IndustryClothing
Founded2000 (2000)
Headquarters
Copenhagen
,
Denmark
Number of locations
20 countries (2013)
Area served
Europe
Key people
Mike Tomkins (CEO)
ServicesOnline retailing

STYLEPIT, previously known as SmartGuy Group is an online retailer of fashion apparel, launched in 2000.12345 STYLEPIT has been named a growth gazelle by Danish business daily Børsen for six consecutive years, and has received a number of awards, including the Danish e-Commerce Award, as well as European e-Commerce Awards.678

In addition to Denmark, the company has local offices or actual subsidiaries in 20 European markets.910 Bestseller acquired 10% of the shares, when the company became quoted on the Danish stock exchange Nasdaq OMX in late 2012.1112 One year later, Bestseller increased their ownership to 26%.1113 In January 2014, STYLEPIT moved their warehouse to Szczecin, Poland.1415

References

References

  1. "CVR - Central Business Register". 5 October 2022.
  2. "NASDAQ OMX Copenhagen welcomes SmartGuy Group on its main market". Nasdaq OMX. Archived from the original on 2013-01-17.
  3. "stylepit.dk revenue ecommerceDB.com". ecommercedb.com. Retrieved 2020-03-18.
  4. "Smartguy Group". Klarna.
  5. "StylePit lanserar nya butiker och släpper eget klädmärke". Ehandel.se.
  6. "Hummel-chef skal hjælpe nynoteret tøjfirma". borsen.dk.
  7. "Vindere af E-handelsprisen 2012". FDIH. Retrieved 1 February 2013.
  8. "Zalando and SaldiPrivati win European E-Commerce Awards". E-commerce Facts.
  9. "SmartGuy Group A/S". Reuters.
  10. "Exciting Commerce von der K5-Konferenz". Reuters.
  11. "Bestseller køber sig ind i tøj-succes". EPN.dk. Archived from the original on 2012-12-23.
  12. "Dansk tøjkonge blandt verdens yngste milliardærer". Metro Xpress.
  13. "Bestseller stockt bei Stylepit auf 26% auf für potenzielle Übernahmen". excitingcommerce.de.
  14. "Danish e-tailer relocates distribution to Poland". Embassy of the Republic of Poland in Copenhagen.
  15. "Clothes from internet in Goleniow". szczecinbiznes.pl.
External links