Shift72 is a New Zealand-based company that facilitates white-label video streaming platforms. It was founded in 2008 by David White.
Shift72 is best known for facilitating online film festivals during the COVID-19 pandemic which prevented physical screenings. It hosted festivals for TIFF, Sundance Film Festival, Cannes Film Festival, and SXSW.123 According to Indiewire, the company has hosted more than 100 virtual festivals since March 2020.4
References
References
- "Film Festival going virtual? Call Hamilton's Shift 72". RNZ. 21 June 2020.
- Wiseman, Andreas (10 August 2020). "Why Everyone Wants A Piece Of Shift72, Which Has Grown By 400% During The Pandemic".
- Goodfellow, Melanie (8 April 2020). "Festival Scope, Shift72 join forces as online film festivals proliferate". Screen.
- Kohn, Eric (13 August 2020). "As Film Festivals Go Online, a Competitive New Business Takes Shape to Support Them".