Article · Wikipedia archive · Last revised Jun 13, 2026

Serious Magic

Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001. The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market. It was acquired by Adobe Systems in October 2006.

Last revised
Jun 13, 2026
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Wikipedia ↗
Serious Magic Inc.
Company type
Private company
IndustryComputer software
Founded2001
Defunct2006
FateAcquired by Adobe Systems
SuccessorAdobe Systems
Headquarters
Folsom, California
,
United States
ProductsVisual Communicator, Vlog It!, DV Rack
Websitewww.seriousmagic.com

Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001.1 The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market.2 It was acquired by Adobe Systems in October 2006.

Products

Serious Magic's product line included:

  • DV Rack — a direct-to-disk field recording and monitoring application, allowing videographers to use a laptop as a production monitor and recorder on location
  • Visual Communicator — a video presentation and communications tool for business and education
  • Vlog It! — a video blogging tool aimed at consumer and online publishers3

Acquisition by Adobe

On 19 October 2006, Adobe Systems acquired Serious Magic Inc. and its product portfolio.4 The DV Rack and Visual Communicator products were subsequently integrated into Adobe's professional video toolset.

References

References

  1. "Stocks". Archived from the original on 2012-10-07.
  2. "Adobe - Adobe Press Room: For immediate release". Archived from the original on 2011-12-10. Retrieved 2012-01-16.
  3. "Loading..." Camcorderinfo.com. Retrieved August 13, 2019.
  4. "Adobe Acquires Serious Magic Today". Armandmorin.com. October 19, 2006. Retrieved August 13, 2019.