Article · Wikipedia archive · Last revised Jun 1, 2026

Pipedrive

Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City. The company develops the Pipedrive sales CRM application for web and mobile devices.

Last revised
Jun 1, 2026
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≈ 2 min
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Wikipedia ↗
Pipedrive
Type of site
Private
Founded2010, Tallinn, Estonia
HeadquartersNew York City, United States1
OwnerVista Equity Partners (majority stake)2
Founder(s)Timo Rein
Urmas Purde
Ragnar Sass
Martin Henk
Martin Tajur
Key peoplePaulo Cunha (CEO)3
IndustrySoftware as a Service
Cloud computing
ServicesSales management
Customer relationship management
Lead generation and management
Marketing automation
Employees1,000 (2025)4
URLwww.pipedrive.com

Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City.56 The company develops the Pipedrive sales CRM application for web and mobile devices.5

In 2020, Pipedrive agreed to a transaction in which Vista Equity Partners took a majority stake; reporting at the time valued the company at about US$1.5 billion.678

History

Pipedrive was founded in 2010 in Tallinn, Estonia.5 In 2011, the company participated in the AngelPad accelerator program.9

The company raised venture funding in multiple rounds during the 2010s, including a reported US$2.4 million round in 2013, a US$9 million Series A round in 2015 led by Bessemer Venture Partners, a US$17 million Series B round in 2017 led by Atomico, and a US$50 million Series C round in 2018 led by Insight Partners and Bessemer Venture Partners.10111213

In 2025, ITPro reported that Pipedrive expanded its executive team as part of a strategy focused on AI-driven product development, with Paulo Cunha serving as chief executive officer.14

Product

Pipedrive is a sales-focused CRM centered on pipeline and deal management, with features such as automation and reporting tools.5 Reviews have described its ecosystem of integrations, including connectivity through its marketplace and services such as Zapier.5

See also

See also

References

References

  1. O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
  2. O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
  3. "Pipedrive eyes new growth following C-suite shakeup". ITPro. 2025-10-28. Retrieved 2026-04-28.
  4. "Pipedrive (company profile)". PitchBook. Retrieved 2026-04-28.
  5. "Pipedrive CRM: Hands-on testing - I can't believe how easy it is to navigate". TechRadar. 2026-01-23. Retrieved 2026-04-28.
  6. O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
  7. "Estonian-born Pipedrive achieves unicorn status with $1.5 billion valuation". Tech.eu. 2020-11-12. Retrieved 2026-04-28.
  8. "Vista to take control of Pipedrive in $1.5B deal". PitchBook. 2020-11-13. Retrieved 2026-04-28.
  9. "Estonia's PipeDrive de-cloaks at AngelPad demo day". TechCrunch. 2011-10-18. Retrieved 2026-04-28.
  10. Rooney, Ben (2013-09-18). "Estonia's Pipedrive Pulls in $2.4 Million Round". The Wall Street Journal. Retrieved 2026-04-28.
  11. O'Hear, Steve (2015-05-14). "Cloud-Based Sales Software Pipedrive Closes $9 Million Series A". TechCrunch. Retrieved 2026-04-28.
  12. O'Hear, Steve (2017-01-18). "Pipedrive, a CRM platform to help SMBs sell more, closes $17M Series B led by Atomico". TechCrunch. Retrieved 2026-04-28.
  13. Lunden, Ingrid (2018-06-14). "Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft". TechCrunch. Retrieved 2026-04-28.
  14. "Pipedrive eyes new growth following C-suite shakeup". ITPro. 2025-10-28. Retrieved 2026-04-28.