Article · Wikipedia archive · Last revised Jun 6, 2026

Perishability

Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.

Last revised
Jun 6, 2026
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Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.1

Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability.

References

References

  1. Palmer, Adrian (2005). Principles of Services Marketing. London: McGraw Hill. p. 37. ISBN 0-07-710794-2.
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