| Industry | Marketing Technology |
|---|---|
| Founded | January 1, 2007 (2007-01-01) in Atlanta, USA |
| Founders | David Cummings, Adam Blitzer |
| Fate | Acquired |
| Successor | ExactTarget |
| Headquarters | , USA |
| Parent | Salesforce |
| Website | pardot |
Pardot is a marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools.1
In October 2012, ExactTarget acquired Pardot for about US$95.5 million.23 In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud.4 In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming.5
References
References
- "The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot". Zendesk. 2023-10-18. Retrieved 2025-10-14.
- Lunden, Ingrid (2012-10-12). "ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate". TechCrunch. Retrieved 2025-10-14.
- Block, Jonathan (2012-10-12). "ExactTarget Acquires Pardot". Forrester. Retrieved 2025-10-14.
- "Salesforce.com to Acquire ExactTarget". Salesforce Newsroom. 2013-06-04. Retrieved 2025-10-14.
- Mazalon, Lucy (2022-04-13). "Pardot Renamed Marketing Cloud Account Engagement". Salesforce Ben. Retrieved 2025-10-14.