Article · Wikipedia archive · Last revised Jun 9, 2026

Nutrabolt

Nutrabolt is an American active health and wellness company best known as the owner of the C4 Energy beverage range and the Cellucor and XTEND sports nutrition brands. The company is headquartered in the Austin, Texas area.

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Jun 9, 2026
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Nutrabolt
Nutrabolt
Company type
Private
IndustryActive health and wellness; dietary supplements; energy drinks
Founded20021
Headquarters
Austin, Texas2
,
United States
Key people
Doss Cunningham (Chairman & Chief Executive Officer)13
ProductsC4 Energy; Cellucor; XTEND4
Websitehttps://nutrabolt.com/

Nutrabolt (legally Woodbolt Distribution, LLC, d/b/a Nutrabolt) is an American active health and wellness company best known as the owner of the C4 Energy beverage range and the Cellucor and XTEND sports nutrition brands.54 The company is headquartered in the Austin, Texas area.2

History

Nutrabolt traces its origins to 2002, when it launched the Cellucor line of sports nutrition products.1 In April 2017, the company acquired North Carolina–based Scivation, adding the XTEND branched-chain amino acid (BCAA) brand to its portfolio.67

In December 2022, Keurig Dr Pepper (KDP) and Nutrabolt announced a strategic partnership under which KDP would sell and distribute C4 Energy across most of its company-owned direct-store-delivery territories and make an equity investment in Nutrabolt.8 Coverage in the business press reported that KDP invested about US$863 million for approximately a 30% stake.910

In January 2024, Nutrabolt led a minority financing round in Bloom Nutrition, taking an ownership stake of about 20% and becoming Bloom's largest investor.111213

Brands and products

Nutrabolt's portfolio includes C4 Energy ready-to-drink beverages, Cellucor pre-workout and sports nutrition products, and XTEND's BCAA products.4 Selected C4 products and Cellucor formulas appear in the NSF Certified for Sport directory under Woodbolt Distribution LLC dba Nutrabolt.1415

Operations

The company is based in the Austin, Texas area. In December 2022 it announced ground-breaking for a new headquarters facility located at 332 Grace Lane, in the Bee Cave area west of Austin, with approximately 75,000 sq ft of space.162 Nutrabolt's ESG reporting describes the company as a “global active health and wellness” business with operations focused on people, consumers, community and environmental initiatives.17

Partnerships

Beyond distribution relationships for C4 Energy through Keurig Dr Pepper, Nutrabolt and its brands have engaged in marketing partnerships, including multi-year sports partnerships under the C4 brand.8

See also

See also

References

References

  1. "Company & Team". nutrabolt.com. Nutrabolt. 2025. Retrieved 2 September 2025.
  2. Vaziri, Hannah (21 December 2022). "Nutrabolt to Open New 75,000-Square-Foot HQ in Austin". Built In Austin. Built In. Retrieved 2 September 2025.
  3. Cooper, Julie (29 June 2020). ""Our business is about maximizing human potential.": Doss Cunningham". The CEO Magazine. The CEO Magazine. Retrieved 2 September 2025.
  4. "Nutrabolt". nutrabolt.com. Nutrabolt. 2025. Retrieved 2 September 2025.
  5. "Terms of Use". nutrabolt.com. Nutrabolt. 1 August 2025. Retrieved 2 September 2025.
  6. Schouten, Rebekah (3 April 2017). "Nutrabolt expands sports nutrition portfolio with acquisition". Food Business News. Sosland Publishing. Retrieved 2 September 2025.
  7. "Nutrabolt Acquires Scivation Creating Unparalleled Sports Nutrition Brand Portfolio". midoceanpartners.com. MidOcean Partners. 3 April 2017. Retrieved 2 September 2025.
  8. "Keurig Dr Pepper and Nutrabolt Announce Strategic Partnership Including a Long-Term Sales and Distribution Agreement and Equity Investment by KDP". news.keurigdrpepper.com. Keurig Dr Pepper. 8 December 2022. Retrieved 2 September 2025.
  9. Natale, Brian (8 December 2022). "Keurig Dr Pepper spends $863M for stake in C4 Energy maker". Food Dive. Industry Dive. Retrieved 2 September 2025.
  10. Evarts, Erin (8 December 2022). "KDP to Invest $863M in C4, Enters Long-Term Distribution Pact". Brewbound. BevNET.com, Inc. Retrieved 2 September 2025.
  11. "Nutrabolt leads equity investment in Bloom Nutrition expanding active health and wellness portfolio into greens and superfoods space". nutrabolt.com. Nutrabolt. 17 January 2024. Retrieved 2 September 2025.
  12. Waldow, Julia (17 January 2024). "Exclusive: C4 owner Nutrabolt acquires a minority stake in Bloom Nutrition". Modern Retail. Digiday Media. Retrieved 2 September 2025.
  13. Moloughney, Sean (19 January 2024). "Nutrabolt Leads Investment in Top Greens and Superfoods Brand Bloom Nutrition". Nutraceuticals World. Rodman Media. Retrieved 2 September 2025.
  14. "Certified Product Results (query: C4)". nsfsport.com. NSF International. 2 September 2025. Retrieved 2 September 2025.
  15. "C4 Performance Energy® Grape Frost (listing detail)". nsfsport.com. NSF International. 2025. Retrieved 2 September 2025.
  16. PR Newswire staff (20 December 2022). "Nutrabolt celebrates its 20th anniversary and breaks ground on new headquarters in Austin, Texas". PR Newswire. Cision. Retrieved 2 September 2025.
  17. "2023 ESG Report (PDF)" (PDF). nutrabolt.com. Nutrabolt. 9 September 2024. Retrieved 2 September 2025.