| Type | Subsidiary |
|---|---|
| Industry | Self storage |
| Founded | March 1987 (1987-03) in New York City, United States |
| Founders | Jerry Gottesman |
Number of locations | 51 (January 2026)1 |
Area served | New York City |
| Services | Self storage |
| Parent | StorageMart |
| Website | www |
Manhattan Mini Storage, a division of StorageMart, is a Manhattan-based self storage company operating in New York City. As of January 2026, it had 51 locations.1
History
The company was founded in 1978 by Jerry Gottesman (1930-2017), who had founded Edison Properties.2
In December 2021, the company was acquired by StorageMart for $3 billion. At that time, the company had 3.1 million square feet of storage space in 18 properties.34
In January 2026, the company acquired a portfolio of 15 locations containing 1.3 million net rentable square feet in 25,498 storage units from affiliates of The Carlyle Group for $1.03 billion.1
Advertising campaigns
The company has run billboard advertisements that have been described as "playful and provocative".5
Taglines have included:
- "Your closet's scarier than Bush's agenda" (2007)5
- "Your closet space is shrinking as fast as her right to choose" (2007)6
- "Your closet's so narrow it makes Cheney look liberal" (2007)6
- "Your closet's so shallow it makes Paris Hilton look deep" (2007) - included a picture of chihuahua wearing pearls and the words , attracted a cease and desist letter from Hilton's lawyer7
- "Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?" (2011)8
- "Remember if you leave the city, you'll have to live in America" (2011)9
- "Why leave a city that has six professional sports teams, and also the Mets?" (2011)10
- "If you don't like gay marriage, don't get gay married" (2011) (released prior to the passage of the Marriage Equality Act in New York State).1112
- "Don't trust the cloud" (2014)13
- "I Like My Wife and Kids, But I Love My Storage Locker" (2015) which featured "a transgender woman, or male drag queen, [posing] by a vanity with furs and wigs surrounding"14
- "Safe, secure, protected, with minimal charges just like Prince Andrew" (2022) - in relation to Andrew Mountbatten-Windsor's connections with Jeffrey Epstein.15
- "Store old things here, not the White House" (August 2024, ahead of the 2024 United States presidential election)16
References
References
- "StorageMart Acquires 15 Facilities for $1B in Second-Largest Self-Storage Transaction in NYC History". Informa. January 29, 2026.
- "Manhattan Mini Storage Founder Jerry Gottesman Dies at 87". Informa. September 12, 2017.
- "StorageMart Acquires Manhattan Mini Storage for $3B". The Real Deal. November 12, 2021.
- Sachmechi, Natalie (November 12, 2021). "Manhattan Mini Storage sells for $3B". Crain Communications.
- Kassel, Matthew (May 7, 2013). "Do Manhattan Mini Storage Ads Count as Literature?". Observer Media.
- "BILLBOARD RILES UP ANTI-ABORTION ACTIVISTS". New York Post. August 16, 2007.
- "Manhattan Mini Storage Ads We'd Like to See". Digiday. August 2, 2013.
- Spiro, Amy (January 14, 2020). "The woman behind Manhattan's boldest billboards is now boosting Judaism". Jewish Insider.
- "Manhattan Mini Storage Insults Half of NYC". Adweek. March 24, 2011.
- Belson, Ken (March 9, 2011). "Company Jabs Mets Fans on the Subway". The New York Times.
- Miller, Zeke (October 10, 2011). "Here Are The Viral Subway Ads That Slam Rick Perry, Michele Bachmann, And The Mets". Business Insider.
- "Manhattan Mini Storage to Help Celebrate Same-Sex Marriage in New York". Informa. July 14, 2011.
- Dickey, Megan Rose (June 16, 2014). "A Startup Called MakeSpace Thinks Manhattan Mini Storage Is Attacking It With Its Billboards". Business Insider.
- Topp, Brandon (July 17, 2015). "Let's Have a Conversation About Manhattan Mini Storage and Gender Identity". HuffPost.
- O'Neill, Natalie (September 2, 2022). "NYC storage billboard mocks Prince Andrew's sex abuse scandal". New York Post.
- "Manhattan Mini Storage Unveils New Joe Biden Billboard Amid Political Season" (Press release). PR Newswire. August 15, 2024.