 | |
| Type | Cola |
|---|---|
| Manufacturer | The Seven Up Company |
| Origin | United States |
| Introduced | 1982 (1982) |
| Related products | 7 Up |
Like Cola was a cola soft drink, introduced by the 7 Up company (then under the ownership of Philip Morris), that appeared in the American market in 1982. Its slogan was "Made From The Cola Nut." Like Cola was one of the first attempts at a low-caffeine cola, containing 1% caffeine. It was packaged in a red and blue can. A diet version was also available, with the color scheme reversed. Like Cola was also packaged in 1 pint (16 ounce) clear bottles embossed with shooting stars.
Like Cola was the major sponsor of one of the races in the 1983 NASCAR Winston Cup Series that occurred on July 24 of that year – the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race. Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons.
Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or eventual 7 Up sister drink RC Cola (which introduced another caffeine-free cola, RC 100, in 1980) they refused to distribute Like Cola – limiting its availability.1
After Philip Morris sold the domestic rights of 7 Up to the parent company of Dr Pepper and the international rights to Pepsico in 1986, a phase out of Like Cola marketing began.2 The product disappeared around 1992.3
The Like name was first used from 1963 to 1969 for 7 Up's diet lemon-lime soda which was renamed Diet 7 Up.4
References
References
- Transformation and continuity the U.S. carbonated soft drink bottling industry and antitrust policy since 1980. DIANE Publishing. ISBN 9781428953673.
- https://www.nytimes.com/1986/10/04/business/seven-up-sale-set-at-240-million.html
- https://www.retroist.com/p/the-rise-and-fall-of-like-cola
- "Like". www.ca-yd.com. Retrieved 22 June 2025.
External links
External links
- Like Cola television commercial (1983) Archived 2016-03-03 at the Wayback Machine provided by 80stvthemes.com
- A story about Like Cola