 | |
| Product type | Feminine hygiene |
|---|---|
| Owner | Essity |
| Country | Stockholm, Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
| Website | libresse.com |
Libresse is a Swedish brand specializing in products for period and daily intimate care. It is a global brand that operates under different names in local markets: Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra.1
In November 2025, it was announced that Libresse was one of the assets acquired by Essity (formerly SCA). Founded in 1929 by Ivar Kreuger as a paper packaging company, Essity is a Swedish health and hygiene firm that conducts sales in approximately 150 countries.23
Products
Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.4
Marketing
Since 2017, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women's bodies and health.5 The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.6 Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.789
References
References
- "Home". libresse.com.
- "Essity at a Glance".
- "Essity Completes Strategic Acquisition Of Edgewell's Feminine Care Business For $340 Million". Pulse 2.0. Retrieved 2025-12-12.
- "Our products".
- "Libresse's new ad is a rallying cry for every woman's story to be heard". 2 July 2020.
- "In praise of the vulva: Bodyform and AMV used creativity to subvert shame".
- "Viva la 'Joyful Rebellion' (And la Vulva) | LBBOnline".
- "Nearly-NSFW 'Viva la Vulva' Ad Triggers Prudish Outrage in France". 11 October 2019.
- "Bodyform's Kick-Ass Campaign Empowers Women to Enjoy Sport on Their Period". 3 June 2016.