Article · Wikipedia archive · Last revised Jul 7, 2026

KVVR

KVVR is a radio station broadcasting in an adult contemporary format. Licensed to Dutton, Montana, United States, the station serves the Great Falls area. The station is currently owned by Townsquare Media and features programming from Compass Media Networks, United Stations Radio Networks, and Westwood One.

Last revised
Jul 7, 2026
Read time
≈ 1 min
Length
196 w
Citations
3
Source
KVVR
Broadcast area
Great Falls area
Frequency97.9 MHz
Branding97.9 the River
Programming
FormatAdult contemporary
AffiliationsCompass Media Networks
United Stations Radio Networks
Westwood One
Ownership
Owner
KAAK, KLFM, KMON, KMON-FM
History
First air date
1998-09-08 (as KBJF)
Former call signs
KBJF (9/1998-12/1998)
KLHK (1998–2001)
Technical information1
Licensing authority
FCC
84237
ClassC1
ERP100,000 watts
HAAT218 meters (715 ft)
Transmitter coordinates
47°36′52″N 111°20′51″W / 47.61444°N 111.34750°W / 47.61444; -111.34750
Links
Public license information
WebcastListen Live
Websitetheriver979.com

KVVR (97.9 FM) is a radio station broadcasting in an adult contemporary format. Licensed to Dutton, Montana, United States, the station serves the Great Falls area. The station is currently owned by Townsquare Media and features programming from Compass Media Networks, United Stations Radio Networks, and Westwood One.2

History

The station went on the air as KBJF on September 8, 1998. On December 3, 1998, the station changed its call sign to KLHK. On May 3, 2001, the station changed its call sign to the current KVVR.3

References

References

External links