Article · Wikipedia archive · Last revised Jun 27, 2026

ITV Daytime

ITV Daytime is a British programming block on ITV, programmed by ITV plc. The block of programming begins at 6:00 am from Monday to Friday, and includes the ITV News programme Good Morning Britain.

Last revised
Jun 27, 2026
Read time
≈ 1 min
Length
168 w
Citations
2
Source
ITV Daytime
NetworkITV
Country of originUnited Kingdom
OwnerITV plc
FormatStrip programming
Running timeMondays–Fridays
6:00am–6:00pm1
Original languageEnglish

ITV Daytime is a British programming block on ITV, programmed by ITV plc. The block of programming begins at 6:00 am from Monday to Friday, and includes the ITV News programme Good Morning Britain.2

Current programming (as of January 2026)

Programmes
Programme Since Monday to Friday Saturday Sunday
Good Morning Britain 2014 06:00–09:30
Lorraine 2010 09:30–10:00
This Morning 1988 10:00–12:30
Loose Women 1999 12:30–13:30
ITV Lunchtime News 1972 13:30–13:55 Varied times Varied times
Dickinson's Real Deal 2006 14:00–15:00
This is Money 2026 15:00–16:00
Deal or No Deal 2023 16:00–17:00 Varied times Varied times
The Chase 2009 17:00–18:00 Varied times Varied times
Saturday Morning with James Martin 2017 09:30–12:00
Love Your Weekend with Alan Titchmarsh 2020 06:25–08:20 09:25–11:25
Jason Atherton Dubai Dishes 2023 11:35–12:35 11:50–12:50
Ainsley's Good Mood Food 2021 12:35–13:05 12:50–13:20
References

References

  1. "Daytime". www.itvjobs.com. ITV. Retrieved 9 August 2020.
  2. "ITV announces new all live morning daytime schedule for 2020". Press Centre. ITV. 12 November 2019. Retrieved 9 August 2020.