Article · Wikipedia archive · Last revised Jul 4, 2026

Function Drinks

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.

Last revised
Jul 4, 2026
Read time
≈ 1 min
Length
318 w
Citations
9
Source
Function Drinks
TypePrivately Owned
IndustryBeverages
Founded2004
FounderAlex Hughes, Dayton Miller, Josh Simon, Will Harbin1
Headquarters
ProductsSee products section
RevenueUS$10 Million (est.) (2007)1
Number of employees
50
WebsiteFunction Drinks

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.2

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET.3 Function is distributed nationally in Whole Foods, Target, and other retail chains.

Functional Platforms

Function Drinks bottles source ↗

Function: ALTERNATIVE ENERGY

Function: BRAINIAC

Function: LIGHT WEIGHT

Function: URBAN DETOX

Function: WATER

Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

References

References

  1. Beverage World. "Beverage World: Nutrient Advanced". Beverage World Publications Group. Retrieved 2007-12-13.
  2. BevNET. "BevNET Review". BevNET. Retrieved 2006-08-02.
  3. BevNET. "The beverage industry's best of 2007". BevNET. Retrieved 2008-01-07.
  4. dietFacts.com. "function:® Nutrition Facts - Brainiac, Carambola Punch flavored". Strategic Office Solutions, Inc. Retrieved 2011-04-30.
External links