Article · Wikipedia archive · Last revised Jun 21, 2026

Magnific

Magnific is a Spanish technology company that operates a freemium platform for stock visual content and AI-assisted design tools. The company is headquartered in Málaga and has an office in San Francisco.

Last revised
Jun 21, 2026
Read time
≈ 3 min
Length
582 w
Citations
22
Source
Wikipedia ↗
Magnific
Company type
Private
Industry
Founded2010
FoundersAlejandro Sánchez, Pablo Blanes, Joaquín Cuenca
Headquarters
Málaga
,
Spain
Number of locations
21
Area served
Worldwide
OwnerEQT
WebsiteOfficial website

Magnific (formerly Freepik) is a Spanish technology company that operates a freemium platform for stock visual content and AI-assisted design tools.23 The company is headquartered in Málaga and has an office in San Francisco.4

In 2020, the private equity firm EQT agreed to acquire a majority stake in the company.52

History

Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes together with Joaquín Cuenca.36 It began as a search engine for design resources and later expanded into producing and distributing its own stock content and subscription offerings.3

During the COVID-19 pandemic, Freepik temporarily offered free access to resources for groups including healthcare workers and educators.7

By 2023, the company had opened an office in San Francisco.4

Acquisitions

  • In June 2022, Freepik acquired the UK-based stock video and audio platform Videvo.8
  • In October 2022, Freepik acquired Iconfinder and Original Mockups.9
  • In October 2023, Freepik acquired the stock photography marketplace EyeEm after it filed for bankruptcy.10
  • In May 2024, Freepik acquired the Spanish AI image upscaling startup Magnific.11

Products and services

Freepik offers stock images and other design assets alongside AI-based tools for generating and editing content.24

In April 2025, Freepik released F Lite, an openly available text-to-image model developed with Fal.ai, which the company said was trained on commercially licensed, "safe-for-work" images.12

In May 2025, the company launched Freepik Enterprise, a plan aimed at large organizations that includes centralized management and legal-related features for AI-generated content, according to reporting in Spanish and technology media.113

Recognition

In G2's 2022 Best Software Awards, Freepik Company ranked 17th on the "Best EMEA Sellers" list.14 Freepik also ranked 43rd on G2's 2022 "Best Design Products" list.15

References

References

  1. Vázquez, Ana Tere (2025-05-07). "La tecnológica malagueña Freepik lanza un servicio de IA generativa audiovisual para grandes corporaciones". Cadena SER (in Spanish). Retrieved 2026-04-27.
  2. "EQT acquires Freepik Company, the global leading freemium provider of digital visual content". EQT. 2020-05-28. Retrieved 2026-04-27.
  3. Velasco, Juan Jesús (2017-10-11). "Freepik, la web "made in Málaga" de contenidos para diseñadores que factura 1,2 millones de euros al mes". Xataka (in Spanish). Retrieved 2026-04-27.
  4. DiFeliciantonio, Chase (2024-04-22). "Vibrant S.F. neighborhood gets a makeover from AI-generated paint jobs". San Francisco Chronicle. Retrieved 2026-04-27.
  5. "Málaga hace historia en el negocio digital: El fondo sueco EQT compra la mayor parte de la malagueña Freepik". Diario Sur (in Spanish). 2020-05-28. Retrieved 2026-04-27.
  6. "El desconocido 'Google' español de imágenes que se coló entre los que más crecen de Europa". El Español (in Spanish). 2017-04-20. Retrieved 2026-04-27.
  7. "Firma malagueña Freepik regala acceso a su material gráfico a docentes y sanitarios para campañas frente al coronavirus". Europa Press (in Spanish). 2020-03-20. Retrieved 2026-04-27.
  8. Triguero, Nuria (2022-06-21). "Spanish tech company Freepik snaps up a British business to become a major player in the video and audio content market". Sur in English. Retrieved 2026-04-27.
  9. "EQT-owned Freepik picks up competitor Iconfinder and Original Mockups". Tech.eu. 2022-10-04. Retrieved 2026-04-27.
  10. "EyeEm, the photo marketplace, changes hands as Freepik picks it up out of bankruptcy". TechCrunch. 2023-10-12. Retrieved 2026-04-27.
  11. "Freepik acquires Spanish AI image upscaler Magnific". Tech.eu. 2024-05-07. Retrieved 2026-04-27.
  12. Wiggers, Kyle (2025-04-29). "Freepik releases an 'open' AI image generator trained on licensed data". TechCrunch. Retrieved 2026-04-27.
  13. "Freepik launches new enterprise AI plan - but is it enough to tackle Adobe's dominance in the field?". TechRadar. 2025-05-12. Retrieved 2026-04-27.
  14. "Best EMEA Sellers for 2022". G2. 2022. Retrieved 2026-04-27.
  15. "Best Design Products for 2022". G2. 2022. Retrieved 2026-04-27.
External links