Article · Wikipedia archive · Last revised Jun 7, 2026

Farmec

Farmec is the largest cosmetics manufacturer in Romania. The company manufactures and sells beauty products, household hygiene products and other chemical products. Farmec is headquartered in Cluj-Napoca, where the company hosts a variety of its factors of production. As of 2013, the company possessed a large production plant in Cluj-Napoca and employed 600 people. Farmec benefits of an economy of scale.

Last revised
Jun 7, 2026
Read time
≈ 2 min
Length
416 w
Citations
9
Source
Wikipedia ↗
Farmec S.A.
Company type
Societate pe Acţiuni
IndustryChemical industry, Bioproducts engineering, Personal care
Founded18891
HeadquartersCluj-Napoca, Romania
Area served
Worldwide2
Key people
Mircea Turdan (CEO)
ProductsCosmetics, Personal hygiene, Household hygiene
Revenue121,000,000 RON (2012)3
Number of employees
600 (2012)
Websitewww.farmec.ro/en

Farmec (meaning 'charm', in Romanian) is the largest cosmetics manufacturer in Romania. The company manufactures and sells beauty products, household hygiene products and other chemical products.4 Farmec is headquartered in Cluj-Napoca,5 where the company hosts a variety of its factors of production. As of 2013, the company possessed a large production plant in Cluj-Napoca and employed 600 people. Farmec benefits of an economy of scale.6

Farmec is a S.A. type of company, the employees comprising a majority of the shareholders.7

History of Farmec

In 1889, the Molnar Moser laboratory was founded in Budapest.

During the Second World War, Mol-Mos, a laboratory affiliated with Molnar Moser was opened in Cluj-Napoca. This laboratory was nationalized and expanded; it became known as Cosmetic Company No. 21 (Întreprinderea de produse cosmetice Nr. 21 in Romanian) and later as the Farmec Factory of Cosmetic Products (Fabrica de Produse Cosmetice Farmec).

In 1995, Farmec was privatized via an employee buyout.8

Trading brands

Farmec products are commercialized under a variety of brands: Gerovital, Aslavital, Farmec, Doina, Aslamed, Triumf, Nufăr, Nufăr verde.

Each of these brands appeals to a different target audience. For example, Gerovital offers cosmetics such as Gerovital H3 serum, whereas Nufăr verde includes environmentally sustainable household cleaners.

Gerovital H3 controversy

Farmec owns the production rights and trademark of the Gerovital H3 treatment.9 Gerovital H3, a serum developed by the Romanian doctor Ana Aslan claims to be an effective anti-aging treatment. The opinions about whether this chemical preparation is a medicine or a nutrient are mixed.

Bibliography

Bibliography

  1. The Farmec story: 1889 Archived 14 October 2013 at the Wayback Machine
  2. > After 50 years of export, Farmec is looking at neighboring markets
  3. Farmec Cluj Napoca had a revenue of 121 million RON last year
  4. ""Polul cosmeticii româneşti", atunci şi acum: FARMEC, produse din comunism, la mare căutare şi azi, din România până în Japonia - GALERIE FOTO". Mediafax (in Romanian). 12 March 2013. Retrieved 4 June 2026.
  5. "FARMEC SA". Dun & Bradstreet. Retrieved 2 January 2025.
  6. "În vizită la Farmec [II]". Denisa Lala ✿ (in Romanian). 12 December 2010. Retrieved 4 June 2026.
  7. "Vanzarile Farmec au crescut cu 16% in 2011". Wall-Street. Retrieved 4 June 2026.
  8. Ciobanu, Claudiu (20 August 2012). "Farmec, o companie românească cu tradiție". Retail-FMCG.ro (in Romanian). Retrieved 4 June 2026.
  9. "Farmec: our company". Archived from the original on 14 October 2013. Retrieved 12 October 2013.