Article · Wikipedia archive · Last revised Jun 21, 2026

Farewill

Farewill is a private company based in London that provides will-writing, probate, and cremation services in the UK. The company was founded in 2015 and is registered in England and Wales with the Law Society. In 2019, it was named the National Will Writing Firm of the Year.

Last revised
Jun 21, 2026
Read time
≈ 3 min
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599 w
Citations
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Source
Wikipedia ↗
Farewill
TypePrivate
Industry
Founded24 July 2015 (2015-07-24) in London, England
Founders
  • Dan Garrett
  • Tom Rogers
Headquarters27 Downham Rd, Dalston,
London
,
England
Area served
United Kingdom
Services
Number of employees
84+1
Websitefarewill.com

Farewill is a private company based in London that provides will-writing, probate, and cremation services in the UK. The company was founded in 2015 and is registered in England and Wales with the Law Society.2 In 2019, it was named the National Will Writing Firm of the Year.3

History

Farewill was founded in 2015 by Dan Garrett and Tom Rogers. Garrett was inspired to start the company after designing products for elderly residents in a care home in Tokyo.4 He later organized funerals and gained a qualification in will writing, which led to the founding of Farewill.5

In 2016, Tracy Doree, an angel investor and founder of venture capital firm Kindred Capital, joined Farewill as its Chairperson.6

Services

Farewill offers will-writing (online and over the phone), a direct cremation service, a probate service, and a subscription-based will-update service. The company claims that users can complete an online will in 15 minutes for £90, with an additional £10 per year for unlimited updates.7 Direct cremations start from £980.8

In response to concerns about data privacy, Farewill stated that user data is stored on Amazon's Secure Storage Service in Ireland and encrypted using AES-256 encryption.9

Charity Partnerships

Farewill has partnered with 50 UK charities, including Cancer Research UK, British Heart Foundation, Macmillan, The Royal British Legion, and Christian Aid.10 The charities provide access to the will-writing service to encourage bequests to their organizations.

Funding and Investors

Farewill has undergone several funding rounds. In January 2019, the company raised £7.5 million in a series A round.11 On 8 July 2020 Farewill raised £20 million in a series B round led by Highland Europe, with a valuation of £70 million.12 This funding was intended to expand and improve their services across the UK.13

In 2023, Farewill crowdfunded at a valuation of £25,775,000, a reduction from the 2020 valuation.14

Farewill was acquired by funeral services provider Dignity in October 2024 for £12.9 million in stock.15 The deal was described by Tech Crunch as "a fire sale by just about any estimation".16

References

References

  1. "Farewill". LinkedIn. Retrieved 2020-07-10.
  2. "Farewill Limited". The Law Society. Retrieved 2020-07-10.
  3. "Night Of Celebration At The British Wills and Probate Awards". 2019-10-18. Retrieved 2020-07-10.
  4. Symcox, Jonathan (2020-07-08). "£20m investment for death tech start-up". Business Cloud. Retrieved 2020-07-10.
  5. Whitfield, Nick (2018-01-15). "Farewill Q&A — Dan Garrett, Farewill CEO". Kyan (Interview). Retrieved 2020-07-10.
  6. "Tracy Doree". AngelList. Retrieved 2020-07-10.
  7. Scammell, Robert (2020-07-08). "Will-writing startup Farewill raises £20m to tackle funeral poverty". VERDICT. Retrieved 2020-07-10.
  8. "Simple Cremations". MaxLyte. Archived from the original on 2020-07-11. Retrieved 2020-07-10.
  9. Lomas, Natasha (2016-11-21). "UK startup Farewill wants to give will-writing a web-based makeover". Tech Crunch. Retrieved 2020-07-10.
  10. May, Melanie (2019-01-22). "Online will-writing service Farewill completes £7.5m capital raise". UK Fundraising.
  11. Adler, Timothy (2019-01-22). "Will-writing disruptor Farewill raises £8m from Daily Mail and others". Growth Business. Retrieved 2020-07-10.
  12. Heathman, Amelia (2020-07-08). "Farewill: the funeral and will-writing start-up on a mission to change how we deal with death". Evening Standard. Retrieved 2020-07-10.
  13. Musgrove, Annie (2020-07-08). "London-based Farewill gets £20 million to modernise UK's death care industry". Tech.eu. Retrieved 2020-07-10.
  14. "Archived copy". Archived from the original on 2022-11-04. Retrieved 2023-08-01.{{cite web}}: CS1 maint: archived copy as title (link)
  15. "Dignity Acquires Farewill - 07:00:00 17 Oct 2024 - CGL News article | London Stock Exchange". www.londonstockexchange.com. 17 October 2024. Archived from the original on 2025-08-27. Retrieved 2025-08-27.
  16. Sawers, Paul (2024-10-17). "UK digital 'end-of-life' services startup Farewill acquired for $16.8M". TechCrunch. Archived from the original on 2025-08-27. Retrieved 2025-08-27.
External links