 | |
Company type | Public |
|---|---|
| Nasdaq: LIFE | |
| Industry | Financial technology |
| Founded | 2016 (2016) |
| Founders | Peter Colis, Lingke Wang1 |
| Headquarters | Austin, Texas , |
Key people | Peter Colis (CEO) |
| Products | Life insurance |
| Website | www |
Ethos Life Insurance (Ethos) is an American insurance technology company.2 The company was founded in 2016, and is headquartered in Austin, Texas.
History
Ethos was founded in 2016 by Peter Colis and Lingke Wang.31 The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.3
In July 2021, the company was valued at $2.7 billion after a $100 million investment from Japanese investment holding company Softbank.4
In September 2025, Ethos filed for an IPO.5 On January 29, 2026, it went public on the Nasdaq with a $1.2 billion valuation.6
Products
Ethos develops machine learning and data science technology to help customers buy life insurance policies online.42 The company is not itself an insurer, but develops a platform and underwriting engine designed to streamline the buying, selling and risk management of life insurance.146
References
References
- Shieber, Jonathan (October 30, 2018). "The Jay-Z-backed life insurance startup, Ethos, has raised $35 million". TechCrunch.
- Tan, Gillian; Lipschultz, Bailey (March 21, 2025). "Insurance Startup Ethos Taps Goldman as It Explores Going Public". Bloomberg. Retrieved June 4, 2025.
- Bastone, Nick. "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million". Business Insider.
- Beltran, Luisa. "Insurtech Ethos Valued at $2.7 Billion After SoftBank Investment". Barrons.
- Basil, Arasu Kannagi (26 September 2025). "Ethos Technologies reveals 55% revenue surge as insurance IPOs fire up". Reuters. Retrieved 24 October 2025.
- Basll, Arasu Kannagi; Saini, Manya (29 January 2026). "Insurance platform Ethos Technologies valued at $1.2 billion in Nasdaq debut". Reuters. Retrieved 6 February 2026.