Article · Wikipedia archive · Last revised Jun 28, 2026

Est Cola

Est Cola is a cola soft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.

Last revised
Jun 28, 2026
Read time
≈ 2 min
Length
362 w
Citations
7
Source
Wikipedia ↗
Est
TypeCola
ManufacturerSermsuk Public Company Limited
OriginThailand
Introduced2012 (2012)
Websitewww.estthai.com

Est (stylized as est; Thai: เอส) Cola is a cola soft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.1

History

Est Cola was created following the termination of the company's contract with PepsiCo, for whom it had bottled and distributed Pepsi in Thailand since 1952.2 The Pepsi-Sermsuk split created an opportunity for Coca-Cola to become the leading soda brand in the country.3 PepsiCo had 48% market shares in Thailand before the split (and Coca-Cola 42%), but its shares dropped to 15% after the split. The split happened after PepsiCo tried and failed to take over Sermsuk.4

In 2014, ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion (US$ 48 million). Sermsuk remained the manufacturer of the cola.5

Involvement in sports

In 2013, Est signed a two-year partnership with Manchester City F.C. to use the club's image for advertising purposes in Thailand.6

Est has been sponsoring the Thailand national volleyball teams both men and women since 2015.7 A Thai volleyball club team baring the soda's name, Est Cola has also been formed which participates in international club tournaments.

References

References

  1. Kwanchai Rungfapaisarn, "Serm Suk seeks No 1 spot for est cola in 3 years" Archived 2016-04-21 at the Wayback Machine, The Nation, 3 November 2012. Retrieved 11 March 2019.
  2. "est cola" Archived 2016-03-04 at the Wayback Machine, Appon's Thai Food, 17 November 2012. Retrieved 11 March 2019.
    - Shane Danaher and Praj Kiatpongsan, "Thailand’s Cola Conflict: Est vs. Pepsi" Archived 2016-04-19 at the Wayback Machine, Coconuts Bangkok, 26 December 2012. Retrieved 11 March 2019.
    - Amy Sawitta Lefevre, "Pepsi suddenly scarce in Thailand after bottler breakup", Reuters, 22 February 2013. Retrieved 11 March 2019.
  3. "Swap Coca Cola For Est In Thailand". Culture Trip. 2018-03-06. Retrieved 2024-04-08.
  4. Edwards, Jim. "Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A Lookalike Brand". Business Insider. Retrieved 2024-04-08.
  5. "ThaiBev acquires 'Est' cola for 1.56B". Coconuts. 28 October 2014. Retrieved 2024-04-08.
  6. "Maker of est cola, Man City ink marketing agreement". nationthailand. 2013-07-30. Retrieved 2024-04-08.
  7. "Volleyball stars back Est drive". Bangkok Post. Bangkok Post Public Co. Ltd. 27 May 2016. Retrieved 1 September 2024.