| Industry | Marketing software |
|---|---|
| Founded | 2015 (2015) |
| Founders |
|
| Headquarters | , |
Area served | Worldwide |
Key people | |
| Products | PlayMaker, Account Based Marketing |
| Parent | Demandbase  |
| Website | www |
Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives.123 It was acquired by Demandbase in 2020.4
History
Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock.1 Motivated by trends he saw while working as vice president of marketing for Marketo, Babcock developed the idea for Engagio, a company which advised B2B firms on how to tailor marketing campaigns towards specific customer niches rather than focusing on building demand more generally.2
By 2019, Engagio was providing software to many prominent tech companies, including Anaplan, Snowflake Computing, Hortonworks, New Relic, Pendo, and JDA Software.5
In 2020, Engagio was acquired by the marketing firm Demandbase.6 The Demandbase CEO at the time, Gabe Rogol, described the acquisition as requiring that the sales and marketing teams "must start moving as one."7 This came to fruition in 2023 when Engagio announced a new software for their existing service, Dash, which promised to provide combined analysis of marketing and sales in one tool.8
References
References
- Gina Hall (9 August 2016). "Marketing startup Engagio raises $22M to help business-to-business companies with customer outreach". Silicon Valley Business Journal. Retrieved 24 August 2016.
- Heather Clancy (9 August 2016). "Marketo's Co-Founder Is Trying His Hand at Another Marketing Startup". Fortune. Retrieved 24 August 2016.
- Shabana Arora (10 August 2016). "Marketo's Co-Founder Sets Foot Back into Targeted Marketing Tools Domain with Series B Funding of $22 Million for his Startup Engagio". Martech Advisor. Retrieved 24 August 2016.
- "Demandbase's Acquisition of Engagio". globallegalchronicle. 8 July 2020. Retrieved 20 July 2020.
- Jordan Crook (5 May 2016). "Engagio launches PlayMaker to turn B2B marketing insights into action items". TechCrunch. Retrieved 24 August 2016.
- "Demandbase's Acquisition of Engagio". globallegalchronicle. 8 July 2020. Retrieved 20 July 2020.
- Demandbase. "Demandbase Acquires Engagio". www.prnewswire.com. Retrieved 2026-06-03.
- Critic, C. M. S. (2023-08-08). "Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact". CMS Critic. Retrieved 2026-06-03.