Echium simplex

Tower of jewels
Scientific classification
Kingdom:	Plantae
Clade:	Embryophytes
Clade:	Tracheophytes
Clade:	Spermatophytes
Clade:	Angiosperms
Clade:	Eudicots
Clade:	Asterids
Order:	Boraginales
Family:	Boraginaceae
Genus:	Echium
Species:	E. simplex
Binomial name
Echium simplex DC.1
Synonyms1
Echium creticum Sims

Echium simplex, commonly known as pride of Tenerife¹ or tower of jewels, is an herbaceous biennial plant which grows up to 3 m (9.8 ft) in height.

It is a frost intolerant species requiring sustained periods of sunlight to thrive. It is endemic in the island of Tenerife mainly in Macizo de Anaga.

The plant is biennial producing a dense rosette in the first year and producing the distinctive inflorescence to a height of 1–3 metres (3 ft 3 in – 9 ft 10 in) during the second year. The flowers are white and the plant is in bloom from February to April in Tenerife. E. simplex is widely available as a garden flower in warm temperate areas. It is very attractive to bees and produces a distinctively flavored honey.