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Sam Adejo | |
|---|---|
| Born | Samuel Adejo Oyiyole (1999-08-20) 20 August 1999 Otukpo, Benue State, Nigeria |
| Citizenship |  Nigeria |
| Education | Federal College of Wildlife Management |
| Occupations | Marketing executive, entrepreneur |
| Years active | 2017–present |
| Known for | Founder of Adzella Group |
Samuel Adejo Oyiyole (born 20 August 1999), known professionally as Sam Adejo, is a Nigerian media personality, marketing executive and entrepreneur. He is the founder of Adzella Group.
Early life and education
Samuel Adejo Oyiyole was born in Otukpo, Benue State, Nigeria. He is originally from Olamaboro Local Government Area of Kogi State and later resided in Lagos State. He attended Mount Carmel Secondary School in Otukpo, Benue State, for his secondary education. He later studied at the Federal College of Wildlife Management in Niger State, graduating in 2023.1
Career
Sam Adejo began his career in 2017 as a blogger and digital media curator through EvaLoaded, through Evaloaded TV, he interviewed serval gospel artists including Phil Thompson, Tim Godfrey, Neon Adejo, Onos Ariyo, and Mike Abdul. Evaloaded also gained attention for its Christian music charts and mixtapes.2
In 2018, he founded a music group called Channels Of Worship. The group organized online worship and music sessions and ministered at churches and Christian gatherings.3
In 2022, he expanded into podcasting, featuring conversations with influential minds across various industries, while also speaking at conferences such as Lagos Money Week alongside respected industry leaders. His journey has been inspired by faith leaders including Dan Lok, David Abioye, and Bishop David Oyedepo.2 In 2023, he released the EP Isolation, which included his first official single, You Reign.43
Adejo founded the Kingdom Achievers Awards, an award platform focused on recognizing Christian creatives in Africa across music, media, entrepreneurship, and leadership.5 He subsequently launched AdvertiseAfrica, an advertising and billboard company involved in media campaigns and brand promotion. Through the company, he has worked with brands including Apple Inc., Dell Technologies, Oriamo, and Chowdeck.6
In 2025, EvaLoaded was rebranded as Adzella Group, a media and marketing company with subsidiaries including TapUs, Index PR, and AdvertiseAfrica.7
On November 9, 2025, Adejo convened the second edition of the Inspire Conference at the Muson Centre in Lagos. The event brought together creatives, entrepreneurs, and professionals from different industries.2
References
References
- Alaba, Solomon. "Sam Adejo's activities within the Nigeria's creative and gospel entertainment industry". Blueprint. Retrieved 23 May 2026.
- Adesina, Michael. "Sam Adejo convened Africa's top creative leaders at Inspire Conference 2025". PM News Nigeria. Retrieved 23 May 2026.
- danivert (12 July 2023). "Nigerian singer Sam Adejo, the new age gospel genre force". The Sun Nigeria. Retrieved 13 July 2023.
- "You Reign - Single by Sam Adejo". Apple Music. Retrieved 24 May 2026.
- Vanguard. "Sam Adejo, founder of Kingdom Achievers Awards impacting entertainment industry". Vanguard Nigeria. Retrieved 23 May 2026.
- Admin. "Nigerian entrepreneur Sam Adejo unveils TAPUS targeting the future of on-demand services worldwide". ThisDayLive. Retrieved 23 May 2026.
- Okeke-Korieocha, Ifeoma (16 May 2026). "Adzella Group by Sam Adejo expands operations across Africa's creative and corporate sectors". BusinessDay. Retrieved 23 May 2026.