 | |
| Type | Subsidiary |
|---|---|
| Industry | Car rental |
| Founded | 1968 |
| Founder | Citroën |
| Headquarters | France, |
Number of locations | ~360 (as of 2011) |
| Owner | Enterprise Holdings |
| Subsidiaries | Atesa |
| Website | www.enterprise.fr |
Citer is a French-based car rental company branded as National/Citer. It was established by Citroën in 1968 and was sold to Enterprise Holdings by PSA Peugeot Citroën in 2011.
Background
Citer has owned the Spanish car rental company Atesa since 1989 and was also sold to Enterprise. Since 1998 Citer was a National franchise holder and has 250 sites in France and a further 110 in Spain.1 In 2011 Citer and Atesa has a fleet of 30,000 vehicles.2
References
References
- "Enterprise Buys Peugeot Rental-Car Unit to Add European Markets". Business Week. 22 November 2011. Archived from the original on January 8, 2012. Retrieved 8 January 2012.
- Roberts, Gareth (20 December 2011). "Rental sector shapes up for 2012 price war". Fleet News. Retrieved 8 January 2012.