Article · Wikipedia archive · Last revised Jun 5, 2026

Bwin

Bwin Interactive Entertainment AG, formerly Betandwin, is an online gambling brand owned by Entain. The brand offers sports betting, online casino and poker products in regulated markets through Entain operating companies. Bwin's products include sports betting, casino games and poker. The brand operates as part of Entain's portfolio of sports betting and gaming brands. Competence centers were located in Vienna, Stockholm, and Gibraltar.

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Jun 5, 2026
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Bwin Interactive Entertainment AG
Company type
Subsidiary
IndustryOnline Gambling
Founded1997
SuccessorBwin.Party Digital Entertainment
HeadquartersVienna, Austria
Key people
ProductsSports betting, online casino, poker
Revenue€423.1 million (2009)1
€48.9 million (2009)1
€46.3 million (2009)1
Number of employees
1,570 (2009)1
ParentEntain
Websitewww.bwin.com Edit this at Wikidata

Bwin Interactive Entertainment AG, formerly Betandwin, is an online gambling brand owned by Entain. The brand offers sports betting, online casino and poker products in regulated markets through Entain operating companies.2 Bwin's products include sports betting, casino games and poker. The brand operates as part of Entain's portfolio of sports betting and gaming brands.3 Competence centers were located in Vienna, Stockholm, and Gibraltar.4

Bwin was listed on the Vienna Stock Exchange from 2000 until the 2011 merger of bwin and PartyGaming, which formed Bwin.Party Digital Entertainment. GVC Holdings acquired bwin,party in 2016, and GVC changed its name to Entain in 2020.567

Bwin was Real Madrid's shirt sponsor from 2007 to 2013.8

History

Bwin was founded in 1997 as Bertandwin by Norbert Teufelberger and Manfred Bodner. The company launched its online gambling site in 1998, focusing on the growing sports betting market. Betandwin was listed on the Vienna Stock Exchange in March 2000.7

In 2001, Betandwin acquired Simon Bold (Gibraltar) and later operated through Bwin International Ltd.7

Betandwin launched an online casino platform in 2001 and introduced a soft games platform in 2003.7

Betandwin launched multiplayer poker in 2004. In 2005, it acquired betoto.com, a fixed-odds betting business.7

In 2005, Betandwin acquired Ongame e-solutions AB. After the acquisition, Ongame e-Solutions was renamed Bwin Games.5

Betandwin changed its brand name to Bwin in 2006.7

In 2009, Bwin acquired the Italian poker operator Gioco Digitale.910

PartyGaming merger

Bwin and PartGaming completed their merger in 2011, forming Bwin.Party Digital Entertainment. Bwin shareholders owned 51.6 percent of the combined company and PartyGaming shareholders owned 48.4 percent.6 he merged company was listed on the London Stock Exchange. GVC Holdings acquired bwin.party in 2016, and Bwin continued as a brand within the group.11

GVC Holdings changed its name to Entain in 2020.12

Products

Bwin offers sports betting, online casino and poker products as part of Entain's brand portfolio.313

Sports Betting

Sports betting is one of Bwin's main product categories.14

Poker

Bwin offers online poker in jurisdictions where Entain operating companies hold relevant licenses.3 The Mac and Windows versions offer features including statistics and a mini-table function. The Java client is platform-agnostic and browser-based. The mobile client allows customers to play cash games on their mobile phones.15

Casino Games

Bwin offers online casino products in licensed markets.1617

Bwin Games AB

Bwin Games AB, formerly Ongame e-Solutions AB, became part of Bwin after the acquisition of Ongame.5

PokerRoom.com

PokerRoom.com was an online poker room associated with Ongame. PokerRoom.com closed in 2009, and users were directed to Bwin.com.18

In September 2006, Bwin co-chief executives Norbert Teufelberger and Manfred Bodner were detained in France in connected with alleged breaches of French gambling law and were later released.19

After the SAFE Port Act signed in 2006, Bwin stopped accepting bets from customer in the United States.20

In 2021, Bwin ended its operations in Russia and transferred its player base to Parimatch Russia.21

In 2022, Entain obtained German online gaming and poker licenses covering brands, including Bwin. The licenses covered online gaming under Bwin, Ladbrokes and Sportingbet, and online poker under Bwin and Ladbrokes.3

Sponsorship

Bwin was Real Madrid's shirt sponsor from 2007 to 2013. The brand held football sponsorships with FC Bayern Munch, the Portuguese League Cup and Serie B.8 Bwin has sponsored European football clubs and competitions, including A.C. Milan, Real Madrid, Juventus, Werder Bremen and Primeira Liga.222324

In 2006, Bremen authorities prohibited Werder Bremen from displaying the Bwin logo on its shirts because of restrictions on online betting advertising. 2526

In 2017, Bwin entered a three-year partnership with Inter Milan.27

In 2019, Bwin became Valencia CF's main global sponsor under a three-year agreement. Spanish restrictions on gambling sponsorship affected betting-related shirt sponsorship from the 2021-2022 season.282930

In 2020, Bwin entered a three-year sports-betting partnership with the Belgian Pro League.31

In 2021, Bwin became the title sponsor of Liga Portugal. Betclic replaced Bwin as title sponsor from the 2023-24 season.3233

From the 2021-22 season to the 2023-24 season, Bwin held sports-betting partnerships with Borussia Dortmund, Union Berlin, FC Koln, FC St. Pauli and Dynamo Dresden.34

Bwin was an official partner of the UEFA Europa League and UEFA Europa Conference League for the 2021-24 seasons.35

Responsible Gaming

Bwin has been associated with European gambling industry bodies, including the European Gaming and Betting Association.3637

References

References

  1. "Annual Report 2009" (PDF). bwin. Archived from the original (PDF) on 2013-04-08. Retrieved 2010-04-27.
  2. Bwin, BetClic, Everest among first French licensees Archived September 7, 2011, at the Wayback Machine, egrmagazine.com, 8 June 2010, accessed 11 June 2010.
  3. "Entain granted gaming and poker licences in Germany". Entain. Retrieved 2026-06-02.
  4. Google Finance: bwin Interactive Entertainment AG Archived December 14, 2008, at the Wayback Machine
  5. "PartyGaming, bwin eye U.S. after $3.3 bln tie-up".
  6. "PROPOSED MERGER BETWEEN PARTYGAMING PLC AND BWIN INTERACTIVE ENTERTAINMENT AG REPORT OF THE DIRECTORS OF PARTYGAMING PLC". www.sec.gov. Retrieved 2026-06-02.
  7. "Annual Report 2020" (PDF).
  8. "Soccer-Real Madrid extend shirt sponsor deal with Bwin".
  9. Bwin buys Gioco Digitale for push on new Italy market Archived September 7, 2011, at the Wayback Machine, egrmagazine.com, 14 September 2009, accessed 3 December 2009.
  10. Bwin.com History aka Betandwin Archived May 6, 2016, at the Wayback Machine, accessed 7 April 2010.
  11. "Gambling firms Partygaming and Bwin reveal merger plan". BBC News. 29 July 2010. Retrieved 29 July 2010.
  12. Fletcher, Robert (2020-11-12). "GVC to rebrand as Entain to reflect socially responsible future". iGB. Retrieved 2026-06-02.
  13. "At a glance". Entain. Retrieved 2026-06-02.
  14. Factsheet: bwin Sport Bets Archived March 3, 2016, at the Wayback Machine accessed 9 April 2010
  15. Factsheet: bwin Poker Archived May 21, 2013, at the Wayback Machine accessed 9 April 2010
  16. Factsheet: bwin Casino Archived March 3, 2016, at the Wayback Machine accessed 9 April 2010
  17. Factsheet: bwin Games Archived March 3, 2016, at the Wayback Machine accessed 9 April 2010
  18. Bwin Announces PokerRoom.com Shutdown Archived April 19, 2009, at the Wayback Machine, 4flush.com, 15 April 2009, accessed 20 April 2009.
  19. Gow, David; Bowers, Simon (2006-09-15). "Online gambling bosses arrested in France". The Guardian. ISSN 0261-3077. Retrieved 2026-06-02.
  20. EU Court Strikes Down Italian Gambling Restriction via Bloomberg
  21. "Bwin transfers Russia player base to Parimatch after market exit". EGR. 16 February 2021. Archived from the original on 2021-02-16. Retrieved 8 June 2021.
  22. Factsheet: bwin Sport Marketing Archived March 4, 2016, at the Wayback Machine, accessed 10 April 2010.
  23. "bwin features in the Lady GaGa hit 'Poker Face'". bwin. March 24, 2009. Archived from the original on July 8, 2011. Retrieved March 17, 2022.
  24. "bwin prominently placed in Lady GaGa music video Poker Face". Aktien-Portal (in German). February 4, 2009. Archived from the original on July 6, 2011. Retrieved March 17, 2022.
  25. "Werder Bremen to Appeal Betting Firm Sponsor Ban in Court | Sports | Deutsche Welle | 29.10.2006". Archived from the original on 2009-09-22. Retrieved 2015-03-25. Werder Bremen to Appeal Betting Firm Sponsor Ban in Court
  26. "Werder file complaint against sponsor name ban". Times of Malta. 2006-10-27. Retrieved 2026-06-02.
  27. "Inter Milan take a punt on Bwin sponsorship". SportsPro. 30 August 2017. Archived from the original on 2017-11-07. Retrieved 28 June 2021.
  28. "bwin becomes Valencia CF Main Global Partner". Valencia CF. 28 June 2019. Archived from the original on 2021-06-03. Retrieved 3 June 2021.
  29. "Betting Sponsors to Be Banned in La Liga From 2021". 90min. 28 October 2020. Archived from the original on 2020-11-01. Retrieved 3 June 2021.
  30. "Soccer-Gambling sponsor ban adds to Spanish clubs' pain".
  31. "Bwin nets sports betting partnership with Belgian Pro League". iGaming Business. 4 August 2020. Archived from the original on 2021-06-03. Retrieved 3 June 2021.
  32. "Liga Portugal and Bwin establish a partnership agreement for the next 5 seasons". Liga Portugal. 16 April 2021. Archived from the original on 2021-07-09. Retrieved 9 July 2021.
  33. Fletcher, Robert (2023-07-14). "Betclic nets sponsorship deal with Liga Portugal". iGB. Retrieved 2026-06-02.
  34. "Bwin scores extensions with German Bundesliga clubs". iGaming Business. 10 August 2021. Archived from the original on 2021-08-10. Retrieved 13 August 2021.
  35. "bwin becomes Official Partner of the UEFA Europa League and new UEFA Europa Conference League". UEFA. 7 September 2021. Archived from the original on 2021-09-07. Retrieved 10 September 2021.
  36. Factsheet: bwin Corporate Social Responsibility Archived March 3, 2016, at the Wayback Machine, accessed 10 April 2010.
  37. Bwin crowned EGR Operator of the Year 2009 Archived July 10, 2011, at the Wayback Machine, egrmagazine.com, 1 December 2009, accessed 3 December 2009.
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