Article · Wikipedia archive · Last revised Jun 27, 2026

Bucherer

Bucherer is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.

Last revised
Jun 27, 2026
Read time
≈ 2 min
Length
452 w
Citations
10
Source
Wikipedia ↗
Bucherer
Native name
Bucherer AG
FoundedSeptember 2, 1888 (1888-09-02)
FounderCarl F. Bucherer
Key people
Guido Zumbühl (CEO)
Daniel Egli (CFO)
Patrick Graf (CCO)
Revenue$1.8 billion (2022 estimate)
Number of employees
2,400+ (2022)
ParentRolex SA (since 2024)
Websitebucherer.com

Bucherer (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.1

In 2024, Bucherer was bought by Rolex.2

A Bucherer timepiece in Berlin source ↗

History

1888 - Early history

Carl Friedrich Bucherer and his wife, Louise, opened a watch and jewelry shop in Lucerne, Switzerland in 1888. The family business grew over the next several generations into a global luxury chain.3

1924 - Partnership with Rolex

In the 1920s, their sons Ernst and Carl Eduard joined the business. Ernst partnerd with Rolex founder Hans Wilsdorf in 1924, adding Rolex watched to the store's inventory and starting a partnership that lasted until Rolex acquired the company in 2023.3

1996 - Germany expansion

Under third-generation leader Jörg G. Bucherer, the company began expanding internationally again in 1986. That same year, Bucherer entered the modern German market by opening a boutique in Berlin.3

2002 - Andreas Huber acquisition

Bucherer expanded further into Germany in 2002 by buying the Munich-based watch retailer Andreas Huber, later rebranding the stores under the Bucherer name.45

2018 - United States expansion

Bucherer entered the US market in 2018 by buying Tourneau, a major American watch retailer. This acquisition greatly grew the company's global footprint, making it one of the largest watch and jewelry retailers in the world.3

2024 - Integration into the Rolex family

Rolex announced it was buying Bucherer in August 2023. The deal was finalized in 2024 after regulatory approval, officially making the retailer part of Rolex.3 This deal solidified a business relationship between the two companies that goes back to 1924.6

References

References

  1. "Watch Brands at BUCHERER". www.bucherer.com.
  2. Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.
  3. "Swiss Watch & Fine Jewellery Experts since 1888 – The Bucherer Story | Bucherer". www.bucherer.com. Retrieved 2026-05-13.
  4. '''Andreas Huber Records''' North Data GmbH, ''Andreas Huber GmbH & Co. KG, München (HRA 15972)'', commercial registry profile.
  5. '''Bucherer Corporate Records:''' Amtsgericht München (District Court of Munich), Corporate Registry Division, Commercial Register Filing for Bucherer Deutschland GmbH / Andreas Huber GmbH & Co. KG, Reference number: HRB 149582, September 12, 2002.
  6. DeMarco, Anthony. "Rolex To Acquire Watch Retailer Bucherer". Forbes. Retrieved 2026-05-13.
External links