Article · Wikipedia archive · Last revised Jul 9, 2026

Brandon Silverstein

Brandon Silverstein is an American music executive, talent manager, and entrepreneur. He is the chief executive officer of S10 Entertainment and Avex Music Group, the global music company of Japanese entertainment conglomerate Avex Inc. Silverstein is also the founder of S10 Entertainment, a record label, artist management, music publishing, film, and investment company. Avex Music Group was created through a partnership between S10 and Avex.

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Brandon Silverstein
Silverstein in 2026
Born (1991-09-10) September 10, 1991
Occupations
  • Entrepreneur
  • industry executive
  • investor
Known for
  • Founder and CEO, S10 Entertainment
  • CEO, Avex Music Group
SpouseJulie Silverstein1

Brandon Silverstein (born September 10, 1991) is an American music executive, talent manager, and entrepreneur. He is the chief executive officer of S10 Entertainment and Avex Music Group, the global music company of Japanese entertainment conglomerate Avex Inc.2 Silverstein is also the founder of S10 Entertainment, a record label, artist management, music publishing, film, and investment company.345 Avex Music Group was created through a partnership between S10 and Avex.2

Throughout his career, Silverstein has overseen projects that have yielded number-one song releases with artists, writers, and producers, generating billions of streams.6

Early life

While a high schooler in Tenafly, New Jersey, Silverstein created and promoted independent parties and events in New York City in addition to booking talent for Noah Tepperberg's clubs.37 As a freshman at Indiana University, Silverstein co-founded Bounce, an international touring EDM festival.8 The first iteration of the festival took place on a farm3 and was headlined by Avicii.83 In his senior year, Silverstein dropped out of college to pursue his interest in music management.3

Career

S10 Entertainment

After college, Silverstein returned to New York and founded S10 Entertainment & Media, which provides artist management, recording, and publishing services while doubling as an investment company.43 S10 Entertainment established a “creative partnership” with Jay-Z and Jay Brown’s Roc Nation in 2018.9

In 2022, Silverstein’s S10 Films division partnered with Simon Fuller to develop new projects across film and television.1011

In 2024, Katsumi Kuroiwa, the CEO of Japanese entertainment conglomerate, Avex, announced that the company made a strategic investment into Silverstein’s S10 Entertainment.1112

S10 Publishing

In 2020, Silverstein launched S10 Publishing,4 forming partnerships with Ryan Tedder1314 and Max Matsuura of Avex Inc.1516 S10 Publishing’s music catalog includes songs from Justin Bieber (Peaches),13 Tate McRae (Greedy),17 Selena Gomez, Kid Laroi,15 Doja Cat (Agora Hills), Jack Harlow, Post Malone,18 Drake, Bad Bunny, and Rihanna,15 and has been streamed 40 billion times across its catalog as of May 2024.6

In March 2025, Avex acquired S10 Music Publishing’s entire catalog of songs, integrating S10 Publishing’s catalog into Avex’s pre-existing networks.2

Avex Music Group

At the same time as the March 2025 acquisition of S10 Music Publishing, Avex USA was consolidated under a new entity, Avex Music Group (AMG), and Silverstein was named as its chief executive officer. He became a partner in the company, having been given an equity stake in AMG, and joined its board of directors. Additionally, AMG holds the largest investment share of S10 Management, alongside Roc Nation and Silverstein himself.2

In addition to AMG’s management and publishing services, the entity also serves as a platform to distribute Avex’s Japanese artists into international markets, supporting acts like XG.19

Under Silverstein's leadership, AMG signed Bruno Mars to a global publishing partnership in March 2026. The agreement became effective in the summer of 2026 following the expiration of Mars' previous publishing arrangement with BMG/Warner Chappell.20 In April 2026, AMG launched a $100 million publishing catalog acquisition fund, with its first acquisition being the publishing catalog of producer and songwriter Marco "Infamous" Rodriguez, which includes “Lose Control”, the Billboard Hot 100 number one single by Teddy Swims.21

Personal life

Silverstein is married to his wife, Julie.1 They reside in the Brentwood neighborhood of Los Angeles, having purchased the former home of the late actress Angela Lansbury in 2024.

Recognition

The executive has earned industry awards throughout his career, including the Forbes "30 Under 30"22 in 2019, Variety’s “New Leaders” in 2021,23 and Music Business Worldwide’s “Worlds Greatest Managers” in 2022.24 Billboard has honored the executive on multiple occasions, including “40 Under 40"25 and "Executive of the Week" in 2021,26 “Latin Power” in 2022,27 the magazine’s first-ever “Power Players’ Choice Award”28 and its "Power 100" list in 2023,28 and on its "Global Power Players" list in 202529 and 2026.30

References

References

  1. "Music Manager Brandon Silverstein Acquires Angela Lansbury's Iconic Los Angeles Residence". 22 May 2023.
  2. Havens, Lyndey (March 25, 2025). "Brandon Silverstein Named CEO Of Avex Music Group". Billboard.
  3. Sternlicht, Alexandra. "Meet Normani And Anitta's Under 30 Manager Brandon Silverstein". Forbes.com. Retrieved 2022-03-23.
  4. Havens, Lyndsey (2022-04-21). "Shenseea Signs Global Deal With Brandon Silverstein's S10 Publishing and Avex USA". Billboard.com. Retrieved 2022-05-03.
  5. BARRIONUEVO, ALEXEI. "Japanese Label Avex Looks to Conquer U.S. Market From New LA Hub". www.billboard.com/.
  6. Stassen, Murray (May 10, 2024). "Avex USA makes strategic investment in Brandon Silverstein's S10 Entertainment".
  7. "I deal with things head on; that's my job". Music Business Worldwide. 2022-02-02. Retrieved 2022-02-28.
  8. Kent, Chloe. "6 MORE inspirational stories of college entrepreneurs". USA TODAY. Retrieved 2022-03-01.
  9. "JAY-Z's Roc Nation Partners With Brandon Silverstein's S10 Entertainment". Billboard.
  10. Angermiller, Shirley Halperin, Michele Amabile; Halperin, Shirley; Angermiller, Michele Amabile (2022-05-11). "Brandon Silverstein's S10 Films Partners With Simon Fuller". Variety. Retrieved 2023-04-18.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. Dilts Marshall, Elizabeth (May 9, 2024). "Japanese Music Giant Avex's U.S. Division Backs Brandon Silverstein's S10". Billboard.
  12. Stassen, Murray (May 10, 2024). "Avex USA makes strategic investment in Brandon Silverstein's S10 Entertainment".
  13. Amter, Charlie (October 20, 2021). "Hitmaker of the Month: Justin Bieber Collaborator Harv Has Enough Juice to Go Around After 'Peaches' Powers 2021". variety.com.
  14. Millman, Ethan (2021-08-31). "Ryan Tedder is Music's Most Under-the-Radar Mogul". Rolling Stone. Retrieved 2022-03-03.
  15. "Japanese Music Giant Avex's U.S. Division Backs Brandon Silverstein's S10". Billboard.
  16. "S10 Publishing and Japanese music company Avex extend joint publishing partnership". Music Business Worldwide. 2022-01-19. Retrieved 2022-03-03.
  17. "BRANDON SILVERSTEIN PUB SECURES A GENT! AGREEMENT". September 27, 2023.
  18. Havens, Lindsay (September 22, 2023). "Doja Cat Producer GENT! Signs Co-Publishing Deal With Brandon Silverstein & AVEX USA". billboard.com.
  19. Havens, Lyndsey (5 June 2025). "Partnering With S10, Japanese Entertainment Giant Avex Is Ready For a Global Takeover". Billboard.
  20. Havens, Lyndsey (March 17, 2026). "Bruno Mars Signs Global Publishing Partnership With Avex Music Group". Billboard. Retrieved 24 June 2026.
  21. Dilts Marshall, Elizabeth (April 27, 2026). "Avex Music Group Launches $100 Million Publishing Catalog Fund". Billboard.
  22. "Brandon Silverstein". Forbes. Retrieved 2022-03-23.
  23. Willman, Chris (2021-11-10). "Hollywood's New Leaders of 2021". Variety. Retrieved 2022-03-23.
  24. "'I deal with things head on; that's my job.'". Music Business Worldwide. 2022-02-02. Retrieved 2023-04-18.
  25. Billboard Staff (2021-08-26). "40 Under 40: Billboard Reveals 2021 List of Trailblazing Young Music Executives". Billboard. Retrieved 2022-03-23.
  26. Rys, Dan (2021-07-30). "Executive of the Week: S10 Entertainment Founder/CEO Brandon Silverstein". Billboard. Retrieved 2022-03-03.
  27. Billboard Staff (2022-09-14). "Billboard's 2022 Latin Power Players Revealed". Billboard. Retrieved 2023-04-18.
  28. Stutz, Colin (2023-02-02). "Billboard's First Power Players' Choice Award Goes To Brandon Silverstein". Billboard. Retrieved 2023-04-18.
  29. Duffy, Thom (May 19, 2025). "Billboard's 2025 Global Power Players Revealed". Billboard.com.
  30. Duffy, Thom (March 9, 2026). "Billboard's 2026 Global Power Players Revealed". Billboard.com.
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