 Logo used since 2025 | |
| Country | India |
|---|---|
| Network | Zee Entertainment Enterprises |
| Headquarters | Noida |
| Programming | |
| Language | Hindi |
| Picture format | 1080i HDTV (downscalled to letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | Zee Entertainment Enterprises |
| Sister channels | See list of channels owned by ZEEL |
| History | |
| Launched | 4 April 2011 (2011-04-04) |
| Links | |
| Website | bigmagic |
Big Magic is an Indian free-to-air television channel owned by Zee Entertainment Enterprises. The channel was launched on 4 April 2011 as Big Magic by Reliance Broadcasting Network. In 2016, it was acquired by ZEEL.1
History
Reliance launched the channel on 4 April 2011, branded in line with its extant radio property Big FM. The network targeted 30% of the national population by narrowing to the three states where Hindi is more spoken (Uttar Pradesh, Madhya Pradesh and Bihar), with the channel being distributed on every cable company in the three states.2 Within months of launch, Big Magic had become the most-watched channel in the three target states, at a time when all of Reliance Broadcasting Network's channels were seeing a growth in the number of viewers.3 A Bhojpuri version was launched in 2013, targeting the states of Bihar and Jharkhand.4 It was acquired in November 2016 by Zee Entertainment Enterprises Limited.56
Programming
References
References
- "Big Magic - BIG MAGIC - Marathi Entertainment Online | Updates & More | ZEE5". Big Magic. Archived from the original on 3 August 2022. Retrieved 4 May 2024.
- "Reliance Broadcast to launch a TV channel". New Indian Express. 28 March 2011.
- "RBNL's television business shows robust growth". Ad Gully. 12 September 2011.
- "BIG Magic spreads to Bihar, Jharkhand with Bhojpuri channel". MXM. 14 January 2013.
- "Breaking News - Big Magic is going to rebrand as Zee Josh | Entertainment News & Updates, DTH Forum, DTH Channel Updates, News & TV Updates". 22 May 2021. Archived from the original on 22 May 2021. Retrieved 4 May 2024.
- "Anil Ambani's Reliance general entertainment group's channel Big Magic and ganga joined the Zee Group | रिलायंस जनरल एंटरटेनमेंट समूह के बिग मैजिक और गंगा चैनल ज़ी ग्रुप में शामिल - Latest News & Updates in Hindi at India.com Hindi". 21 December 2016. Archived from the original on 21 December 2016. Retrieved 4 May 2024.
