In behavioral economics, the behavioral assumption is that, under their resource constraints, humans are rational actors – they will attempt to maximize their utilities, thereby generating the greatest profit and outcomes.1
The two most important characteristics of the human under the behavioral assumption are rationality and self-interest.
References
References
- Moffatt, Mike (December 28, 2018). "What Are the Underlying Behavioral Assumptions of Economics?". ThoughtCo. Retrieved 2019-07-20.