A bCODE is an identifier that can be sent to a mobile phone/device and used as a ticket/voucher/identification or other type of token.1 The bCODE is an SMS message that can be read electronically from the screen of a mobile device. Bcodes can be sent by text message, and as they are just a standard SMS they can be received on over 99% of all devices.
Bcodes have many uses such as advertising, loyalty programs, promotions, ticketing and more.
History
bCODE was developed by an Australian company from 2003 to 2005.
bCODE Technology
A bCODE is a simple SMS text message that looks something like this:
| bCODE |
| =TYHGV=WPLKN= |
| =XCNET=9Y32<= |
| =5YUFK=4UWKX= |
This text message is read from the screen of a mobile phone/device and decoded into a unique token ID. This ID can then be used to supply the consumer with their own unique experience.
References
References
- "SMART Subscribers Enjoy Free Movie Tickets and Treats Via BCODE Technology". Manila Bulletin. 18 April 2011. Archived from the original on 23 March 2014.