 A selection of Aquafresh toothpaste and toothbrushes produced by Haleon | |
| Product type | Toothpaste |
|---|---|
| Owner | Haleon |
| Country | United Kingdom |
| Introduced | 1973 (1973) |
| Related brands | Sensodyne Parodontax |
| Markets | Worldwide |
| Previous owners |
|
Aquafresh (originally spelled"Aqua-Fresh") is a brand of toothpaste and toothbrushes that has been on sale since 1973. It is produced by the health products manufacturer Haleon. One of its characteristics is its striped pattern. Today, the stripes are red, white, and blue (aqua), although initially there were only blue and white stripes.1
In 2013 Aquafresh launched the Better Brushing Programme to help promote good oral care habits from an early age including new packaging designs and age-appropriate toothpaste formulations.2
In May 2025, Aquafresh launched a new range of toothpaste named White Renew.3
References
References
- "Aquafresh: How a leading global brand has earned its stripes" (PDF). Business 2000. The Irish Times. Archived from the original (PDF) on 2011-07-21. Retrieved 2011-05-26.
- "New Aquafresh launches for 2013". Vital. 10 (4): 47. 2013-09-01. doi:10.1038/vital1731. ISSN 1741-7511.
- Craft, Mark (2025-05-13). "Aquafresh Unveils Its 'Best Ever' Whitening Toothpaste - KamCity". Retrieved 2025-06-08.
External links
External links
- Media related to Toothpaste at Wikimedia Commons
- The dictionary definition of Toothpaste at Wiktionary