 | |
| Type of business | Private |
|---|---|
| Industry | Online advertising |
| Services | Ad exchange |
| Current status | Terminated |
AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.1 Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
Overview
AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month2 and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who had worked at Yahoo! Right Media, another ad exchange. It was backed by Sequoia Capital,3 and DAG Ventures.
Closing
In 2012, Hardeep Bindra joined AdBrite as its CEO and was tasked to sell the company or its assets.45 On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013, after a deal to sell the company fell through.6 In addition, it laid off all 26 employees.4
Acquisition of IP Assets
On June 20, 2013 SiteScout announced via press release7 the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.8
References
References
- "AdBrite Launches Network Partnership Program". prnewswire.
- comScore Archived July 2, 2012, at the Wayback Machine
- Companies - AdBrite Archived November 27, 2007, at the Wayback Machine
- AdBrite Shutting Down Ad Exchange On February 1
- Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down - Peter Kafka - Media - AllThingsD
- Kafka, Peter (2013-01-28). "Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down". allthingsd.com. Retrieved 2019-02-05.
- "SiteScout Acquires IP Assets from AdBrite".
- "SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite – TechCrunch". techcrunch.com. Retrieved 2018-06-13.