| "2:30" | ||||
|---|---|---|---|---|
| Single by Asake | ||||
| from the album Work of Art | ||||
| Language | ||||
| Released | 5 April 2023 (2023-04-05) | |||
| Genre | Afrobeats | |||
| Length | 2:18 | |||
| Label | ||||
| Songwriters | ||||
| Producers | ||||
| Asake singles chronology | ||||
| ||||
| Music video | ||||
| "2:30" on YouTube | ||||
"2:30" is a song by Nigerian singer Asake. It was released on 5 April 2023, through YBNL Nation and Empire Distribution as the second single from his second studio album Work of Art (2023). It was produced by Magicsticks and Blaisebeatz.1
Composition
"2:30" combines simmering percussion with synths described by Rolling Stone as "straight out of a dingy basement," a texture that underscores the song's raw and unfiltered energy. Produced by Magicsticks and Blaisebeatz, the track draws from Asake's street-pop roots, celebrating his authenticity and individuality.2
Music video
The music video for "2:30" coincided with the song's release. It was shot in Los Angeles and was directed by Edgar Esteves and Joshua Valle, and produced by Blank Square Productions.3
Commercial performance
"2:30" debuted at No. 22 on the Official Nigeria Top 100 chart during the week of 7 April 2023. During the week of 17 April 2023, it amassed 5.23 million on-demand streams (No. 1 on streaming) and a radio reach of 65 million impressions (No. 5 on radio). This marked Asake's ninth top-ten entry on the chart, setting a record for the most top-ten singles in Nigeria since the chart's inception in November 2020. The song's streaming figures nearly doubled that of the next highest-ranked track, Davido's "Unavailable," which recorded 2.84 million streams.
The following week, it quickly rose to No. 1.4 "2:30" maintained its No. 1 position for a second consecutive week, tallying 3.08 million streams and 72.7 million radio impressions, becoming Asake's third song of 2023 to log multiple weeks at the summit.5
By its third week (ending 27 April 2023), the song remained at No. 1, with 2.94 million streams (No. 2 on streaming) and 82 million radio impressions (No. 2 on radio), extending Asake’s record for his longest chart-topping run as a lead artist.6
In its fourth week on the chart (week ending 12 May 2023), "2:30" rebounded to No. 1, recording 78.4 million in radio reach (No. 1 on radio) and 2.28 million streams (No. 3 on streaming). It became the first of Asake’s songs to spend four weeks at the summit.7 However, by the following week, the track fell to No. 3 after being displaced by Rema’s "Charm" and Kizz Daniel’s "Shu-Peru."8
Charts
| Chart (2023) | Peak position |
|---|---|
| Nigeria Top 100 (TurnTable)9 | 1 |
| UK Official Singles Chart Update (OCC)10 | 88 |
| UK Afrobeats (OCC)11 | 2 |
| US Afrobeats Songs (Billboard)12 | 8 |
Personnel
Credits adapted from Apple Music.13
- Ahmed Ololade - vocals, songwriting
- Olamide Adedeji – songwriting
- Magicsticks - production, mixing, mastering
- Blaisebeatz - production
- B.Banks - recording engineer
- Nicholas Cavaleri - engineer
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| Various | 5 April 2023 |
References
References
- Zee Ngema (5 April 2023). "Asake Releases New Single '2:30' With Bodacious Visuals". OkayAfrica. Retrieved 22 December 2024.
- Jon Blistein (5 April 2023). "Asake's New Song '2:30' Is Right on Time". Rolling Stone. Archived from the original on 5 April 2023. Retrieved 22 December 2024.
- Wisdom Mudasiru (6 April 2023). "Asake Is Confident In His Ability On New Single "2:30"". The Culture Custodian (Est. 2014.). Archived from the original on 6 April 2023. Retrieved 22 December 2024.
- Ayomide Oriowo (17 April 2023). "Asake's "2:30" Rises to No. 1 on the Official Nigeria Top 100, Davido's "UNAVAILABLE" with Musa Keys Moves to No. 2". TurnTable. Retrieved 22 December 2024.
- Uzoma Ihejirika (26 April 2023). "TurnTable Top 100: Asake's "2:30" Spends A Second Week At No. 1". The Native. Retrieved 22 December 2024.
- Uzoma Ihejirika (26 April 2023). "TurnTable Top 100: Asake's "2:30" Spends A Second Week At No. 1". The Native. Retrieved 22 December 2024.
- Ayomide Oriowo (2 May 2023). "Asake's "2:30" Spends Third Week at No. 1, Zinoleesky's "Many Things" Debuts at No. 3". TurnTable. Retrieved 22 December 2024.
- "Rema's "Charm" Returns to No. 1 on the Official Nigeria Top 100, Kizz Daniel's "Shu-Peru" Launches at No. 2". TurnTable. 23 May 2023. Retrieved 22 December 2024.
- "Official Nigeria Top 100". TurnTable.
- "2:30 by Asake | Official Charts Company". Official Charts Company. Retrieved 25 December 2024.
- "Official Afrobeats Chart on 10/4/2023 – Top 20". Official Charts Company. Retrieved 25 December 2024.
- "Billboard U.S. Afrobeats Songs". Billboard.
- "2:30 - Single - Album by Asake". Apple Music. Retrieved 22 December 2024.