WQXM

WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It aired a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.²

WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties.³⁴ While the AM station remains the property of Prime Broadcasting, Walco Enterprises, LLC agreed to purchase the FM translator for $100,000.⁵

The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.⁶ On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.⁷ The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."