Article · Wikipedia archive · Last revised Jul 17, 2026

WPRE

WPRE is a commercial radio station licensed to Prairie du Chien, Wisconsin, United States, and featuring a classic hits format. WPRE began as a daytime only station, but now broadcasts at night with reduced power. The station is licensed to Robinson Corporation which is owned by David and Jane Robinson. WPRE has an FM sister station at 94.3 MHz. with the call letters WQPC.

Last revised
Jul 17, 2026
Read time
≈ 1 min
Length
252 w
Citations
3
Source
WPRE
Frequency980 kHz
BrandingPrairie's Own
Programming
FormatClassic hits
Ownership
OwnerRobinson Corporation
WQPC
History
First air date
1952 (1952)
Call sign meaning
Prairie
Technical information1
Licensing authority
FCC
53303
ClassD
Power
  • 1,000 watts (day)
  • 30 watts (night)
Transmitter coordinates
43°03′39″N 91°09′26″W / 43.06083°N 91.15722°W / 43.06083; -91.15722
Translators
  • 99.5 W258DW (Seneca)
  • 104.3 W282BU (Prairie du Chien)
Links
Public license information
Websitewqpcradio.com

WPRE (980 AM) is a commercial radio station licensed to Prairie du Chien, Wisconsin, United States, and featuring a classic hits format. WPRE began as a daytime only station, but now broadcasts at night with reduced power. The station is licensed to Robinson Corporation which is owned by David and Jane Robinson. WPRE has an FM sister station at 94.3 MHz. with the call letters WQPC (formerly WPRE-FM).2

The transmitter and broadcast tower are located on the west side of Prairie du Chien next to the Mississippi River. According to the Antenna Structure Registration database, the tower is 74 m (243 ft) tall.3

On August 30, 2014, WPRE changed their format from oldies (as "Cruisin' 980") to classic hits, branded as "Prairie's Own".

References

References

External links