Article · Wikipedia archive · Last revised Jul 2, 2026

Whop.com

Whop.com is an American social commerce platform that enables creators and small businesses to market and sell digital products directly to consumers.

Last revised
Jul 2, 2026
Read time
≈ 2 min
Length
437 w
Citations
15
Source
Wikipedia ↗
Whop.com
TypePrivate
IndustryE-commerce
Founded2021
FoundersSteven Schwartz · Cameron Zoub · Jack Sharkey
HeadquartersBrooklyn, New York, U.S.,
Key people
Steven Schwartz (CEO) · Cameron Zoub (CGO) · Jack Sharkey (CTO)
ProductsDigital-product marketplace
Websitewhop.com

Whop.com is an American social commerce platform that enables creators and small businesses to market and sell digital products directly to consumers.123

History

Whop was founded in 2021 by Steven Schwartz and Cameron Zoub, who met through a Facebook sneaker-reselling group, and software developer Jack Sharkey.42 In July 2023, the company raised US$17 million in a Series A funding round led by Insight Partners, which valued Whop at slightly over US$100 million.45

In 2023, Business Insider included the company in its list of “creator-economy startups to watch.”6

In February 2024, Fast Company profiled Whop and reported an internal valuation of approximately US$300 million.2

In June 2024, Whop secured more than US$50 million in a Series B round led by Bain Capital Ventures, with an estimated valuation of about US$800 million.7

In February 2026, Tether invested US$200 million in Whop at a valuation of US$1.6 billion.89

Platform

Whop provides sellers with a hosted storefront, merchant-of-record payment system, customer-relationship tools and analytics.1011 Buyers access a dashboard that centralises all purchases and community-membership subscriptions.10

See also

See also

References

References

  1. Bradley, Sydney (21 July 2023). "Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A". Business Insider.
  2. Callahan, Michael (3 February 2024). "Inside Whop, the $300 million Gen Z marketplace for selling your expertise". Fast Company. Retrieved 14 October 2025.
  3. McConnell, Liv (2025-10-10). "12 Top Gen Alpha Influencers (And What Their Rise Means)". Teen Vogue. Retrieved 2025-10-15.
  4. Wiggers, Kyle (20 July 2023). "Whop, an online marketplace for digital goods, raises $17M". TechCrunch. Retrieved 14 October 2025.
  5. Bradley, Sydney (21 July 2023). "Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A". Business Insider. Retrieved 14 October 2025.
  6. Perelli, Amanda; Bradley, Sydney; Bhattacharya, Shriya (31 October 2023). "Top investors name the 14 most promising creator-economy startups in 2023". Business Insider. Retrieved 14 October 2025.
  7. Perry, Alex (26 March 2025). "Startup Whop Reaps Revenue Gains from Influencer Storefronts". The Information. Retrieved 14 October 2025.
  8. "Tether Investment Values Whop at $1.6 Billion as Stablecoins Go Mainstream". PYMNTS. February 25, 2026.
  9. Horowitz, Steven J. (2026-03-26). "What Is 'Clipping,' the Viral Marketing Strategy That's Taking Over the Music Biz?". Variety. Retrieved 2026-06-05.
  10. Wiggers, Kyle (20 July 2023). "Whop, an online marketplace for digital goods, raises $17M". TechCrunch. Retrieved 14 October 2025.
  11. "Whop Raises Another $17M for its Digital Marketplace for Digital Entrepreneurs and Products". AlleyWatch. 20 July 2023. Retrieved 14 October 2025.
External links