Article · Wikipedia archive · Last revised Jun 21, 2026

Wey (marque)

Wey is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016, the brand focused on premium crossovers and SUVs based on Haval models.

Last revised
Jun 21, 2026
Read time
≈ 2 min
Length
438 w
Citations
15
Source
Wikipedia ↗
Wey
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced16 November 2016 (2016-11-16)
MarketsWorldwide
AmbassadorFeng Fuzhi (Wey brand CEO)1
Websitewey.com (Chinese)
global.wey.com (English)
Chinese name
Chinese魏牌新能源
Hanyu PinyinWèipái Xīnnéngyuán
Alternative Chinese name
Chinese魏牌
Hanyu PinyinWèipái
Logo used until 2023 source ↗

Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,2 the brand focused on premium crossovers and SUVs based on Haval models.3

History

The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.4

At the end of 2022, the manufacturer announced its arrival in Germany and France.5

Leadership

  • Jens Steingraeber (2016–2018)6
  • Wei Jianjun (2018–2021)
  • Zhao Yongpo (2021–2023)7
  • Chen Siying (2023–2025)89
  • Feng Fuzhi (2025–present)10

Products

Current

  • Wey Gaoshan, MPV launched in 2023
  • Wey Lanshan, full-size crossover SUV launched in 2023
  • Wey Mocha, mid-size crossover SUV launched in 2021, in replacement for VV711
  • Wey V9X, full-size crossover SUV launched in 2026
  • Wey Gaoshan
    Wey Gaoshan
  • Wey Lanshan
    Wey Lanshan
  • Wey Mocha
    Wey Mocha
  • Wey V9X
    Wey V9X

Discontinued

  • Wey P8, mid-size crossover SUV (2018–2020)
  • Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model12
  • Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
  • Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
  • Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)13
  • Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)14
  • Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)15
  • Wey P8
    Wey P8
  • Wey Tank 300
    Wey Tank 300
  • Wey Latte
    Wey Latte
  • Wey Macchiato
    Wey Macchiato
  • Wey VV5
    Wey VV5
  • Wey VV6
    Wey VV6
  • Wey VV7
    Wey VV7
See also

See also

References

References

  1. https://autonews.gasgoo.com/articles/market-industry/gwms-wey-announces-brand-renewal-at-auto-guangzhou-2025-70039784
  2. "中文名叫"魏派"，长城全新品牌WEY发布". www.xincheping.com. Retrieved 2021-03-23.
  3. "GWM future vehicles - Wey and Haval". www.just-auto.com. 2021-01-13. Archived from the original on 2021-01-27. Retrieved 2021-03-25.
  4. "Great Wall launches new Wey brand but faces uphill struggle". China Daily. Retrieved 2021-03-25.
  5. Marty, Frédéric (2022-10-17). "Great Wall Motors arrive en France par la grande porte". Auto Infos (in French). Retrieved 2025-06-15.
  6. https://www.motorauthority.com/news/1112854_great-wall-launches-luxury-suv-brand-wey#:~:text=Great%20Wall%20has%20openly%20admitted,his%20philosophy%20of%20accessible%20luxury.&text=Wey%20was%20launched%20in%20China,head%20to%20our%20dedicated%20hub.
  7. https://www.ambarella.com/news/great-wall-motors-introduces-new-wey-mocha-suv-featuring-ambarella-based-ai-vision-system/#:~:text=Great%20Wall%20Motors%20introduces%20new,based%20AI%20vision%20system%20%7C%20Ambarella
  8. https://www.yicaiglobal.com/news/lynk-ex-deputy-sales-gm-joins-great-wall-motor-wey-marque-as-ceo-#:~:text=Lynk's%20Ex%2DDeputy%20Sales%20GM,Lynk%20around%20the%20same%20time.
  9. https://pandaily.com/great-wall-motor-introduces-new-ceo-to-its-wey-brand
  10. https://autonews.gasgoo.com/articles/market-industry/gwms-wey-announces-brand-renewal-at-auto-guangzhou-2025-70039784
  11. Zhao, Xinjie (15 January 2021). "WEY全新SUV定名摩卡". pcauto.com. Retrieved 31 March 2021.
  12. James (10 December 2020). "GWM WEY TANK 300 Goes Off Assembly Line, To be Launched Soon". chinapev.com. Retrieved 31 March 2021.
  13. Costello, Mike (16 May 2018). "2018 Wey VV5 and VV7 quick drives". caradvice.com.au. Retrieved 31 March 2021.
  14. Wang, Joey (6 November 2017). "This Is The New WEY VV6 SUV From China". CarNewsChina.com. Retrieved 31 March 2021.
  15. de Feijter, Tycho (27 April 2017). "WEY VV7 Launched On The Chinese Car Market". carnewschina.com. Retrieved 31 March 2021.
External links