Article · Wikipedia archive · Last revised Jul 2, 2026

WBOJ

WBOJ is a radio station licensed to Columbus, Georgia, serving the Columbus metropolitan area. The station is owned by 88.5 The Truth, Inc., and operated by PMB Broadcasting.

Last revised
Jul 2, 2026
Read time
≈ 2 min
Length
556 w
Citations
12
Source
WBOJ
Broadcast area
Columbus metropolitan area
Frequency1270 kHz
BrandingBoomer 102.5
Programming
FormatClassic hits
Ownership
Owner88.5 The Truth, Inc.
OperatorPMB Broadcasting, LLC
WKCN
History
First air date
1952 (1952) (as WPNX)
Former call signs
  • WPNX (1952–1953)
  • WGBA (1953–1965)
  • WHYD (1965–1994)
  • WTMQ (1994–1997)
  • WMLF (1997–2004)
  • WSHE (2004–2015)
  • WZCG (3/2015–7/2015)
Technical information1
Licensing authority
FCC
36685
ClassD
Power
  • 5,000 watts day
  • 237 watts night
Transmitter coordinates
32°27′54.5″N 85°1′21.8″W / 32.465139°N 85.022722°W / 32.465139; -85.022722
Translator102.5 W273CW (Columbus)
Links
Public license information
WebcastListen live
Websiteboomer1025.com

WBOJ (1270 AM) is a radio station licensed to Columbus, Georgia, serving the Columbus metropolitan area. The station is owned by 88.5 The Truth, Inc.,2 and operated by PMB Broadcasting.

History

The station was first licensed in 1952 as WPNX in Phenix City, Alabama, owned by Community Broadcasting Company.3 In 1953, Community Broadcasting sold the WPNX license to L. H. Christian and C. A. McClure, owners of WRFC in Athens, Georgia, for $30,000; it then bought WGBA (1460 AM) in Columbus from the Ledger-Enquirer. When the sales were completed on October 26, 1953, Christian and McClure moved the 1270 license to Columbus and took on the WGBA call sign, while Community moved the 1460 license to Phenix City as the new WPNX. This series of deals was prompted by WGBA and WRBL merging their competing applications for a television station on channel 4, with the Ledger-Enquirer also taking a 51% stake in WRBL radio.4 On September 1, 1965, WGBA's call sign was changed to WHYD,3 with a full-time country format.

The station was assigned the call letters WTMQ on March 28, 1994. In March 1997, WTMQ was purchased by M&M Partners Inc. and flipped from Spanish-language programming to a Gospel music format.56 On June 20, 1997, the station changed its call sign to WMLF.

In May 2003, the station changed formats from sports talk "The Sports Monster" to Southern Gospel music.7 On February 27, 2004. the call letters were changed to WSHE.8

On January 15, 2014, WSHE went silent and then returned to the air on July 25, 2014, with a sports format with programming from Fox Sports Radio. The call letters were changed to WZCG on March 2, 2015, and then to WBOJ on July 1, 2015.8

On April 26, 2016, WBOJ changed its format from sports to classic country as "Kissin' Country Legends", branded as an offshoot of WKCN, and utilizing a simulcast on 102.5 W273CW.9

On August 12, 2016, WBOJ changed its format from classic country to classic hits, branded as "Boomer 102.5", in a format swap with WRLD (95.3 FM).10

References

References

  1. "Facility Technical Data for WBOJ". Licensing and Management System. Federal Communications Commission.
  2. "WBOJ Facility Record". United States Federal Communications Commission, audio division.
  3. "WHYD (WBOJ) history cards" (PDF). Retrieved April 5, 2026.
  4. "Sale of KGW Among Multiple Approvals". Broadcasting–Telecasting. October 26, 1953. p. 58.
  5. "Spanish radio station will sign off soon". Ledger-Enquirer. March 29, 1997. p. B5.
  6. "Georgia Radio Purchase Establishes Dominant Player". Ledger-Enquirer. July 2, 1997.
  7. "Fostering a call for Gospel, group awards radio's Jim Foster for bringing Gospel to local airwaves". Columbus Ledger-Enquirer. November 12, 2003. p. C1.
  8. "WBOJ Call Sign History". United States Federal Communications Commission, audio division.
  9. More Kissin' For Columbus, GA
  10. Boomer and Country Legends Swap Spots in Columbus, GA Radioinsight - August 12, 2016
External links