Article · Wikipedia archive · Last revised Jul 21, 2026

Violet Grey

Violet Grey is a Los Angeles based luxury beauty products retailer and content site founded in 2013 by Cassandra Grey. The company combines magazine style content and shopping for beauty products.

Last revised
Jul 21, 2026
Read time
≈ 2 min
Length
372 w
Citations
10
Source
Wikipedia ↗
Violet Grey
IndustryConsumer goods
Founded2013
FounderCassandra Grey
HeadquartersLos Angeles
ProductsBeauty
Websitewww.violetgrey.com

Violet Grey is a Los Angeles based luxury beauty products retailer and content site founded in 2013 by Cassandra Grey.1 The company combines magazine style content and shopping for beauty products.2

Violet Grey hosts a magazine style blog called the Violet Files, where beauty insiders and celebrities discuss the products they use. In March 2021 this was presented as a 16-question interview with Virgil Abloh3

History

Violet Grey was acquired by Farfetch in 2022. In September 2024, the company returned to founder-led ownership when Cassandra Grey reacquired the company alongside private equity investor Sherif Guirgis, who assumed the roles of Chairman and Chief Executive Officer.4

In early 2025, Violet Grey completed the acquisition of The Detox Market, a curated clean beauty retailer with locations in the U.S. and Canada.5

The company opened a flagship store on Madison Avenue in New York City in June 2025 and established a shop-in-shop at the luxury retailer Hirshleifers in Manhasset, New York.67

In April 2026, Violet Grey announced its UK launch, including an experiential installation at British department store Harvey Nichols.8

Collaborations

Violet Grey has partnered with Jasmine Tookes, Melanie Griffith, January Jones, Kim Kardashian, and Rosie Huntington-Whiteley.9

Emma Roberts had a Violet Grey photoshoot when she was six months pregnant.10

References

References

  1. Chikhoune, Ryma (March 26, 2021). "Cassandra Grey Pivots Amid Store Closure".
  2. Robert, Yola. "How Cassandra Grey Built Violet Grey Without Going To Business School". Forbes.
  3. "'Violet Grey 2.0': The luxury beauty retailer charts a new path to growth". March 1, 2021.
  4. Scott, Nateisha (2024-09-16). "Violet Grey founder buys business back from Farfetch". Vogue. Retrieved 2026-01-09.
  5. Manso, James (2025-08-27). "Violet Grey Is Snapping Up Cos Bar, Detox Market: Sources". WWD. Retrieved 2026-01-09.
  6. Murden, Kiana (2025-07-22). "Just Browsing: Violet Grey Brings California Cool to the Upper East Side". Vogue. Retrieved 2026-01-09.
  7. Caldwell, Georgina (2024-11-21). "Violet Grey partners with Hirshleifers". Global Cosmetics News. Retrieved 2026-01-09.
  8. Rae, Sophie (2026-03-30). "Violet Grey Is Launching in the UK: What to Expect From the Hollywood Beauty Retailer". BeautyNewsDaily. Retrieved 2026-04-03.
  9. Orofino, Emily (August 16, 2015). "Kim Kardashian Transforms Into Cleopatra For Stunning Photo Shoot". POPSUGAR Beauty.
  10. Freund, Tatjana (March 18, 2021). "Emma Roberts Is a Sultry Brunette in a New Violet Grey Shoot". Marie Claire Magazine.