Article · Wikipedia archive · Last revised Jun 10, 2026

Tealeaf

Tealeaf was a company providing analytics software for web and mobile applications.

Last revised
Jun 10, 2026
Read time
≈ 2 min
Length
482 w
Citations
11
Source
Wikipedia ↗
Acoustic Experience Analytics (Tealeaf)
Company type
Privately held company
IndustryMarketing Cloud software
Founded1999
Headquarters
New York City, New York
,
USA

Tealeaf was a company providing analytics software for web and mobile applications.1

Tealeaf's products are used to provide visibility into the online customer experience by capturing, analyzing and replaying session details of customers' visits to find site errors or issues and understand the impact that transaction failures have on business processes.2 It is available in both software as a service (SaaS) and on-premises versions.

History

Tealeaf was founded by Robert Wenig, Randi Barshack, and Igor Tsyganskiy in November 19993 as an independent spin-off of SAP AG. In developing web-based software for SAP, Wenig found it very difficult to reproduce problems reported by users. He came up with the idea that web sites could have a "black box" similar to an airplane cockpit voice recorder to understand what happened during any user visit.4 He developed software to record all the dynamically generated HTML at the network level and store it for later searching and visual replay. While the technology was originally created to assist software developers the technology has since been adapted for use by business users, call centers and legal compliance groups within organizations.5

On May 1, 2012 Tealeaf signed an agreement to be acquired by IBM. Terms were not disclosed. The deal was closed on June 13 2012. 6

Tealeaf was a component of IBM's customer analytics portfolio, including heritage Coremetrics7 web analytics technologies. In late 2014 IBM introduced a SaaS-based version of Tealeaf (Tealeaf On Cloud) as a complement to its on-premises deployment model.8 In June 2016 IBM integrated the SaaS-based version of Tealeaf into its IBM Customer Experience Analytics offering, combining it with web analytics and multi-channel journey analytics.

In April 2019 IBM announced the sale of IBM marketing and commerce assets to Centerbridge Partners. This group of products included Tealeaf.910 By July 2019, Tealeaf and other former-IBM analytics were branded as "Acoustic" analytics.11

See also

See also

References

References

  1. "Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing". Business Wire. July 15, 2019. p. F2.
  2. Cindy Waxer (November 23, 2009). "Bluefly's Bug Zapper". CIO Magazine. Archived from the original on February 15, 2010. Retrieved July 1, 2010.
  3. "TeaLeaf Technology to Raise the Bar on Understanding The Effectiveness of Complex Web Sites". PR Newswire. May 8, 2000.
  4. http://www.cio.com/article/31165/TeaLeaf_Technology_Tools_Lets_You_See_Your_Website_As_Your_Audience_Does, CIO, June 15, 2002
  5. http://www.computerworld.com/newsletter/0,4902,90445,00.html?nlid=APP Archived 2006-06-18 at the Wayback Machine, ComputerWorld, February 26, 2004
  6. "IBM Completes Acquisition of Tealeaf Technology". IBM. June 13, 2012. Archived from the original on June 16, 2012.
  7. "Us-en_software_HP".
  8. "Supply chain solutions".
  9. "IBM to Divest Select Software Products to Centerbridge Partners".
  10. "Centerbridge Partners to Acquire IBM's Marketing Platform and Commerce Software Offerings to Form Standalone Marketing and Advertising Technology Company".
  11. Allison Schiff (July 15, 2019). "After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic". Ad Exchanger. Retrieved August 31, 2021.