Supermalt

Supermalt is a non-alcoholic, caffeine-free malt drink that was originally developed for the Nigerian Army in 1972.¹ It has a high content of B vitamins, minerals and nutrients, and carbohydrates. Supermalt is now produced by Royal Unibrew A/S in Denmark. It is most popular among the African and Afro-Caribbean community.¹

Non-alcoholic malt drinks can be made by either the traditional brewing method, where barley is steeped into malt and then brewed into a creamy, rich consistency, or made like a soft drink by using malt extract. Supermalt uses traditional brewing skills for all its non-alcoholic batches.²

The main difference between non-alcoholic malt drinks and non-alcoholic beers is that malt drinks are usually sweet and always dark in colour. The sweet notes are a combination of naturally occurring glucose, fructose, saccharose, maltose and maltotriose.

Various products of Supermalt are sold in more than 70 countries,² and are mostly popular among the African and African-Caribbean communities in the UK. The primary consumer target group for malt drinks is the African-Caribbean population, which represents more than 1 million people in the UK, London being the largest single European market for malt drinks.

Supermalt is made solely from raw materials of vegetable origin, except for the B-vitamins, which are synthetic.³

• Powermalt – rich in antioxidants and has higher malt content as it is brewed with four different types of barley malts.⁴ Specially developed for more energy or to enhance performance.
• Supermalt Plus – based on the original Supermalt, but enriched with ginseng and aloe vera.
• Supermalt Fusion – the fruity, lighter alternative to the original Supermalt, with either apple, mango or pineapple.
• Supermalt Less Sugar - launched 2018 containing 30% less sugar.⁵
• Vitamalt – a less-specialised variation of the original Supermalt.

Water, barley malt (7,6% of the total liquid), barley, sugar, colour (E150c), carbon dioxide, liquorice, vitamins (Niacin (B3), Thiamin (B1), Pantothenic acid (B5), Riboflavin (B2), Vitamin (B6)).⁶