Sunfeast is an Indian food brand made by the conglomerate ITC Limited. It was launched in July 2003.12
| Product type | Food brand |
|---|---|
| Owner | ITC Limited |
| Country | India |
| Introduced | July 2003 |
| Markets | India, International |
History
In July 2003, ITC Limited launched Sunfeast, the range included glucose, marie and cream biscuits.314
In 2005, Sunfeast launched Pasta Treat, it was made of durum wheat. It was India's first instant pasta with sauce maker inside.5
In 2005, Sunfeast launched Dark Fantasy, a premium biscuit range with creme biscuits.6
In 2014, Sunfeast launched Farmlite, a digestive biscuit range with 2 varients, Oats & Almonds and Oats & Raisins.7
In 2018, Sunfeast launched Wonderz Milk, starting Sunfeast in its beverage range, it is available exclusively in Tamil Nadu, Kerala and later Karnataka89
In late January 2025, Sunfeast launched Wowzers, a cracker, it has a 14-layer design for more crunchiness.1011
Products
- Farmlite: Farmlite is a digestive biscuit range launched in 2014 with 2 varients, Oats & Almonds and Oats & Raisins and has since expanded the range.7 In 2016, Sunfeast launched Farmlite Digestive All Good, which would compete with McVitie's, Parle and Britannia.12 In 2023, as part of their ITC Mission Millet initiative, Sunfeast launched Farmlite Super Millets Cookies available in two variants, Multi Millet & Choco-chip Multi Millet.1314
- Dark Fantasy: Dark Fantasy is a premium biscuit range launched in 2005 with the crème biscuits.6 In November 2010, Sunfeast launched Choco Fills, it's most popular product.15 In 2021, Sunfeast launched Dark Fantasy Desserts which is a centre-filled cookie with 2 varients, Choco Chunks and Choco Nut Dipped.16
Sunfeast Open
Between 2005 and 2008, the brand was the title sponsor of the Sunfeast Open, an international WTA Tour tennis tournament held in Kolkata.
References
References
- Mishra, Digbijay; Dutt, Ishita Ayan (10 March 2013). "Sunfeast targets the creamy layer". Business Standard. Retrieved 10 April 2026.
- "Madras High Court restrains sale of Sunfeast Mom's Magic Butter biscuits in blue wrapper similar to Britannia's Good Day Butter Cookies". www.thehindu.com. Retrieved 11 April 2026.
- "ITC launches "Sunfeast" range of biscuits". itcportal.com. 30 July 2003. Retrieved 10 April 2026.
- "How ITC turned biscuits business around". im.rediff.com. Retrieved 11 April 2026.
- "ITC Foods division launches Sunfeast Pasta Treat". www.afaqs.com. 4 March 2005. Retrieved 10 April 2026.
- Joshi, Devina. "Sunfeast Dark Fantasy: A feast for the senses?". www.afaqs.com. Retrieved 13 April 2026.
- "ITC Foods launches Sunfeast Farmlite - Restaurant India". www.restaurantindia.in. 29 April 2014. Retrieved 10 April 2026.
- "ITC launches Sunfeast Wonderz Milk range in Kerala". www.thehindubusinessline.com. 25 April 2019. Retrieved 10 April 2026.
- "Sunfeast Wonderz Milk: Ready-to-drink milk-based beverage from ITC". The New Indian Express. 24 December 2018. Retrieved 10 April 2026.
- "ITC Sunfeast launches Wowzers Cracker". www.afaqs.com. 29 January 2025. Retrieved 10 April 2026.
- "ITC vs Britannia: The War of the Titans in India's Biscuit Industry". The Case Centre. Retrieved 11 April 2026.
- Maheshwari, Richa (12 May 2016). "ITC Foods launches Sunfeast Farmlite Digestive All Good". The Economic Times. ISSN 0013-0389. Retrieved 25 April 2026.
- "ITC Foods introduces its first millet cookies". Business Line. 8 May 2023. Retrieved 25 April 2026.
- "ITC augments its millet portfolio Launches Sunfeast Farmlite Super Millets Cookies". itcportal.com. 5 May 2023. Retrieved 25 April 2026.
- "This is how ITC's Choco Fills became 'the batman of biscuits'". Moneycontrol. 13 September 2020. Retrieved 25 April 2026.
- "ITC launches Sunfeast Dark Fantasy Desserts". Business Line. 23 December 2021. Retrieved 25 April 2026.