Article · Wikipedia archive · Last revised Aug 5, 2026

Smaato

Smaato is a platform for digital advertising technology. Smaato was acquired by Verve in 2021 and was rebranded as Verve’s Brand+ Marketplace in 2024.

Last revised
Aug 5, 2026
Read time
≈ 1 min
Length
321 w
Citations
9
Source
Wikipedia ↗
Smaato
TypeSubsidiary
IndustryAd Tech
Founded2005
HeadquartersNew York, New York, U.S.
Key people
Sameer Sondhi (CEO)
ServicesRTB, Online advertising, Supply-Side Platform, Mobile Advertising
ParentVerve (formerly known as Verve Group)
Websitesmaato.com

Smaato (now part of Verve) is a platform for digital advertising technology. Smaato was acquired by Verve in 2021 and was rebranded as Verve’s Brand+ Marketplace in 2024.12

History

Smaato was founded in 2005 by Ragnar Kruse and Petra Vorsteher. The Smaato Publisher Platform (SPX), a comprehensive publisher ad server, was launched by the company in 2015.3 The next year, Smaato was picked by Google and incorporated into the AdMob and DoubleClick for Publishers platforms, through SDK-less mediation.4 Later in 2016, Smaato further developed its products for the demand side of mobile advertising with the Smaato Demand Platform (SDX).5

Acquisitions

In 2016, Beijing-based Spearhead Integrated Marketing Communication Group acquired Smaato for $148 million.6

In 2018, the company collaborated with Amazon Publisher Services (APS) to give demand partners within the app the ability to access Amazon's Transparent Ad Marketplace inventory.7

In July 2021, Smaato was acquired by Verve for nearly $170 million.8 Smaato was later rebranded as Verve’s Brand+ Marketplace in September 2024.9

See also

See also

References

References

  1. Cross-Kovoor, Tim (2021-07-14). "Verve Group Acquires Mobile Specialist SSP Smaato". VideoWeek. Retrieved 2025-10-01.
  2. "Verve Launches Purpose-Built Brand+ and Performance+ Marketplaces". 2024-09-24. Retrieved 2025-10-01.
  3. "Smaato introduces SPX, a free publisher ad server designed for mobile". Business of Apps. 2015-01-28. Retrieved 2019-06-11.
  4. "SDK-less Mediation: An easier way to mediate". Google. 2016-02-16. Retrieved 2019-06-11.
  5. "Smaato launches new Demand Platform for optimised mobile ad traffic for demand partners". Business of Apps. 2016-07-26. Retrieved 2019-06-11.
  6. Russel, Jon (2016-06-09). "Mobile ad tech firm Smaato acquired by China-based group for $148m". TechCrunch. Retrieved 2018-12-17.
  7. "Smaato integrates with Amazon Publisher Services". Mobile Marketer. Retrieved 2019-06-11.
  8. Hercher, James (2021-07-14). "MGI's Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech". AdExchanger. Retrieved 2024-05-08.
  9. "Verve Launches Purpose-Built Brand+ and Performance+ Marketplaces". 2024-09-24. Retrieved 2025-10-01.
External links